Articles and News
KDD Analytics is offering free access to its annually updated ZIP Pointe™ Market Sizer. ZIP Pointe™ Market Sizer offers a quick and comprehensive way for B2B marketers to estimate the relative potential size of US private sector markets. Offered as Tableau dashboards, ZIP Pointe™ Market Sizer is based on the most current US Census data…Read More
As we saw in an earlier article, the Information Services industry is the most “intensive” user of information technology (IT). In 2015, the Information Services industry invested (per worker) over 8 times has much as the average and nearly 300 times as much as the least intensive industry. This is not just a single year…Read More
According to US government data (US Bureau of Economic Analysis (BEA)), Healthcare industry investment in computers, software and communications equipment has grown by a compound annual rate (CAGR) of 6% since 2000. For the rest of the private (non-government) US market, such investment has grown at a slightly lower rate of 5% per year. Interactive…Read More
Investment in information technology by US businesses varies dramatically across industries. On a per worker basis, the top industry invested over 300 times that invested by the bottom industry in 2015. Why does information technology investment per worker matter? While information technology (IT) investment per worker has grown over time across all industries, there clearly…Read More
“84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions.” (Harvard Business Review) Wow! Why are buyers shying away from salespeople? According to this same article, salespeople “tend to prioritize a sales agenda over solving a customer’s problem.” To…Read More
Data availability can limit the quality of B2B prospect scores. We are not talking about sample size, which is important. But about the characteristics of the businesses the prospect score is meant to rank. A client’s customer was using an “off the shelf” application for prospect scoring. This application used a very limited set of…Read More
We build a lot of B2B prospect scores for one of our clients. One customer of this client recently tested a prospect score we built on their behalf. Their goal was to determine how much “lift” the prospect score provided to their outreach campaign for their information technology networking solution. That is, they wanted to…Read More
It’s 8:00 pm, the night before the quarterly board meeting. And you are still pulling together financial data on your company, as well competitive intelligence on your competitors, into presentation worthy graphics. Procrastinator? Maybe. But one key section of your financial competitive intelligence report is hampered by a lack of standardization in SEC filings. Moreover,…Read More
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