Articles and News

We build a lot of B2B prospect scores for one of our clients.  One customer of this client recently tested a prospect score we built on their behalf. Their goal was to determine how much “lift” the prospect score provided to their outreach campaign for their information technology networking solution.  That is, they wanted to…

It’s 8:00 pm, the night before the quarterly board meeting.  And you are still pulling together financial data on your company, as well competitive intelligence on your competitors, into presentation worthy graphics. Procrastinator?  Maybe. But one key section of your financial competitive intelligence report is hampered by a lack of standardization in SEC filings.  Moreover,…