Tableau

B2B Marketing in Latin America with TUDLA

In the Americas, once marketers venture beyond the US and Canada, basic firmagraphic information on businesses starts to become spotty.  Marketers used to powerhouse databases like ZoomInfo, InfoUSA, Data.com, D&B and others must scramble to assemble what information may exist for the Latin America (LATAM) region.  If basic data like company name and address exist,…

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Fintech, Savings and Loans and Springfield MA

An old piece of business advice for startups is to “get out of the office and visit customers.”  “Great,” you say, “the Fintech market is over $18b (see our previous post)!  Where do I find my prospects?”  If you have a new service for savings and loans or their customers, the data may point to…

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Sizing the Fintech addressable market

Fintech, or Financial Technology, has been around for some time.  Lately, interest has been gaining steam, particularly among venture capitalists.  However, fifteen years ago, this was the abbreviation used when banking discussed its plans for IT spending, mostly back office infrastructure.  When you hear the term now it’s #fintech, referring to startups threatening to disrupt…

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Nested Calculation – A Tableau Puzzler

Tableau is a powerful tool for visualizing data.  It is easy to throw data into, to start exploring data and to begin creating charts.  But there is a lot going on “under the hood” and more advanced analytics requires a bit of a learning curve to get Tableau to do what you want it to…

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Free Access to ZIP Pointe Market Sizer

KDD Analytics is offering free access to its annually updated ZIP Pointe™ Market Sizer. ZIP Pointe™ Market Sizer offers a quick and comprehensive way for B2B marketers to estimate the relative potential size of US private sector markets.  Offered as Tableau dashboards, ZIP Pointe™ Market Sizer is based on the most current US Census data…

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Information Technology Investment in the US Information Services Industry

As we saw in an earlier article, the Information Services industry is the most “intensive” user of information technology (IT).  In 2015, the Information Services industry invested (per worker) over 8 times has much as the average and nearly 300 times as much as the least intensive industry. This is not just a single year…

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Healthcare Information Technology Investment Trends

According to US government data (US Bureau of Economic Analysis (BEA)), Healthcare industry investment in computers, software and communications equipment has grown by a compound annual rate (CAGR) of 6% since 2000.  For the rest of the private (non-government) US market, such investment has grown at a slightly lower rate of 5% per year. Interactive…

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US Information Technology Investment per Worker

Investment in information technology by US businesses varies dramatically across industries.  On a per worker basis, the top industry invested over 300 times that invested by the bottom industry in 2015. Why does information technology investment per worker matter? While information technology (IT) investment per worker has grown over time across all industries, there clearly…

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Financial Competitive Intelligence as a Service

It’s 8:00 pm, the night before the quarterly board meeting.  And you are still pulling together financial data on your company, as well competitive intelligence on your competitors, into presentation worthy graphics. Procrastinator?  Maybe. But one key section of your financial competitive intelligence report is hampered by a lack of standardization in SEC filings.  Moreover,…

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