<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Fintech Archives - KDD Analytics</title>
	<atom:link href="https://www.kddanalytics.com/category/fintech/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.kddanalytics.com/category/fintech/</link>
	<description>Data to Decisions</description>
	<lastBuildDate>Mon, 30 Oct 2017 02:42:42 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9</generator>

<image>
	<url>https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2016/08/cropped-imageedit_1_7939659602.png?fit=32%2C32&#038;ssl=1</url>
	<title>Fintech Archives - KDD Analytics</title>
	<link>https://www.kddanalytics.com/category/fintech/</link>
	<width>32</width>
	<height>32</height>
</image> 
<site xmlns="com-wordpress:feed-additions:1">114932494</site>	<item>
		<title>Top 15 Metros &#8211; From Switzerland to the Sonoran Desert &#8211; Fintech Securities &#038; Investments</title>
		<link>https://www.kddanalytics.com/tucson-fintech-adressable-market/</link>
		
		<dc:creator><![CDATA[KDD]]></dc:creator>
		<pubDate>Mon, 16 Oct 2017 01:50:53 +0000</pubDate>
				<category><![CDATA[Data Analysis]]></category>
		<category><![CDATA[Fintech]]></category>
		<category><![CDATA[Industry Analysis]]></category>
		<category><![CDATA[Market Segmentation]]></category>
		<category><![CDATA[Market Sizing]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[fintech]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[investing]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[market sizing]]></category>
		<category><![CDATA[NAICS]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[US Census]]></category>
		<guid isPermaLink="false">http://www.kddanalytics.com/?p=1143</guid>

					<description><![CDATA[<p>Shelby Cullom Davis, “one of the least talked about, but most successful investors,” managed to parlay a 1947 $50,000 investment into over $800 million by the time of his passing in 1994. A 23% compounded average annual rate of return.  Not too bad. During his career Shelby advised Thomas Dewey on economic matters when he&#8230;</p>
<p>The post <a href="https://www.kddanalytics.com/tucson-fintech-adressable-market/">Top 15 Metros &#8211; From Switzerland to the Sonoran Desert &#8211; Fintech Securities &#038; Investments</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Shelby Cullom Davis, “<a href="https://www.valuewalk.com/2011/02/shelby-davis-spectacular-unknown-investor/"><strong>one of the least talked about, but most successful investors</strong></a>,” managed to parlay a 1947 $50,000 investment into over $800 million by the time of his <a href="http://www.nytimes.com/1994/06/01/obituaries/shelby-c-davis-envoy-and-philanthropist-85.html"><strong>passing in 1994</strong></a>.</p>
<p>A <strong>23% compounded average annual rate of return</strong>.  Not too bad.</p>
<p>During his career Shelby advised Thomas Dewey on economic matters when he ran for president in 1940 and 1944 and served as Governor Dewey’s First Deputy Superintendent of Insurance from 1944 to 1947 in New York. Later, he served as <strong>US ambassador to Switzerland</strong> under Presidents Nixon and Ford (1969 – 1975).</p>
<p>A philanthropist, he was head of the Shelby Cullom Davis foundation which disperses funds to higher education and to research on public policy and economics. Princeton, his alma mater, was one of the beneficiaries of his grants. He also served as chairman of the Heritage Foundation.</p>
<p>Shelby got around.</p>
<p><strong>But what the heck does this have to do with Fintech?</strong></p>
<p>In a previous <a href="https://www.kddanalytics.com/addressable-fintech-market-securities-investments/" target="_blank" rel="noopener"><strong>post</strong></a> we found that the Tucson, AZ metro area made our top 15 list of top addressable Fintech Securities &amp; Investments markets on a <em>per employee</em> basis in 2015 (ranked 14<sup>th</sup>).</p>
<p>Can a contributing reason for this can be tied directly back to Shelby Cullom Davis?</p>
<h3><strong>Securities &amp; investments sector in Tucson, AZ </strong></h3>
<p>Tucson, AZ probably does not first come to mind when thinking about hot spots of financial activity. So, what is going on in Tucson?</p>
<p>As we have done in previous <a href="https://www.kddanalytics.com/top-15-metros-wild-omaha-fintech-securities-investments/" target="_blank" rel="noopener"><strong>posts</strong></a>, let’s start with a high-level view of Tucson’s Securities &amp; Investments sector. As shown below, <strong>62%</strong> of the 2015 addressable Fintech market is due to <strong>portfolio management</strong>. Another <strong>27%</strong> is due to <strong>securities brokerage</strong>. This is generally consistent with the West regional average of 28% for securities brokerage we saw in an earlier <a href="https://www.kddanalytics.com/addressable-fintech-market-securities-investments/" target="_blank" rel="noopener"><strong>post</strong></a>. But it <strong>reflects a much higher concentration of potential Fintech spend in the portfolio management sub-sector (62 vs 48%).</strong></p>
<p><span style="color: #60786b;"><em>Again, our analysis uses </em><a href="https://www.kddanalytics.com/free-access-b2b-zip-pointe-market-sizer/"><strong><em>ZIP Pointe Market Sizer.</em></strong></a><em>  Market Sizer is our Tableau-based market sizing tool based on ZIP Code-level Census data on over 7 million private sector business locations.</em></span></p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1147" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-NAICS6-Share-Tucson-Sec-Inv.png?resize=902%2C198&#038;ssl=1" alt="Fintech NAICS6 Share Tucson - Securities &amp; Investments" width="902" height="198" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-NAICS6-Share-Tucson-Sec-Inv.png?w=902&amp;ssl=1 902w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-NAICS6-Share-Tucson-Sec-Inv.png?resize=300%2C66&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-NAICS6-Share-Tucson-Sec-Inv.png?resize=768%2C169&amp;ssl=1 768w" sizes="auto, (max-width: 902px) 100vw, 902px" /></p>
<p>In terms of <strong>business location size</strong> by sub-sector, nearly <strong>80% of the locations are small</strong> (1 – 4 payroll employees). This is a recurring theme. The sub-sector is dominated by small locations though these are not necessarily all stand-alone companies (i.e. they could be formal branch locations).</p>
<p>There are <strong>only 29 locations with 10 or more payroll employees</strong>. A bit over 40% of the locations are involved with securities brokerage, another 26% are portfolio management and another 18% are investment advice (see below).</p>
<p>With respect to “hot spots” of <strong>potential Fintech spend per employee</strong>, it is clearly the <strong>portfolio management</strong> sub-sector that stands out, with potential spend ranging from <strong>$5,337 to $7,682 per payroll employee</strong>. The top hot spot consists of 3 locations with 50 to 99 employees.</p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1148" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-NAICS6-by-Size-Tucson-Sec-Inv.png?resize=994%2C393&#038;ssl=1" alt="Fintech NAICS6 by Size Tucson - Securities &amp; Investments" width="994" height="393" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-NAICS6-by-Size-Tucson-Sec-Inv.png?w=994&amp;ssl=1 994w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-NAICS6-by-Size-Tucson-Sec-Inv.png?resize=300%2C119&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-NAICS6-by-Size-Tucson-Sec-Inv.png?resize=768%2C304&amp;ssl=1 768w" sizes="auto, (max-width: 994px) 100vw, 994px" /></p>
<p><span style="color: #60786b;"><em>Note: The US Census source used by Market Sizer tracks only payroll employees. Independent contractors are not reflected in these numbers. Hence, the actual employment level can be higher, possibly much higher, in sectors that make extensive use of contract labor.</em></span></p>
<h3>ZIP Code level view</h3>
<p>As we have done in prior <a href="https://www.kddanalytics.com/durham-chapel-hill-6-fintech-securities-investments-market/" target="_blank" rel="noopener"><strong>posts</strong></a>, another way to drill into the addressable Fintech market in Tucson is by ZIP code. The following map shows the ZIP codes in the metro area color coded for <strong>addressable market size per employee</strong>. At the ZIP Code level, addressable Fintech market size ranges from $1k to $6k per payroll employee.</p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1150" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-per-Employee-ZIP-Tucson-ANNOTATED-Sec-Inv.png?resize=996%2C789&#038;ssl=1" alt="Fintech per Employee ZIP Code Tucson - Securities &amp; Investments" width="996" height="789" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-per-Employee-ZIP-Tucson-ANNOTATED-Sec-Inv.png?w=996&amp;ssl=1 996w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-per-Employee-ZIP-Tucson-ANNOTATED-Sec-Inv.png?resize=300%2C238&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-per-Employee-ZIP-Tucson-ANNOTATED-Sec-Inv.png?resize=768%2C608&amp;ssl=1 768w" sizes="auto, (max-width: 996px) 100vw, 996px" /></p>
<p>But there is a distinct <strong>hot spot in ZIP Code 85706 (circled in red) at $6k per employee</strong>. According to <a href="https://www.wealthminder.com/financial-advisors-tucson-AZ/?query=&amp;zipcode="><strong>Wealthminder.com</strong></a>, the <strong>largest Tucson financial advisory firm (in terms of assets under management) is located in this ZIP Code:  <a href="http://www.davisadvisors.com/">Davis Selected Advisors</a></strong>.</p>
<p>Other top firms in the Tucson metro area (indicated by red arrows) are <a href="http://tciwealth.com/"><strong>Tci Wealth Advisors</strong></a> in ZIP Code 85718; <a href="http://invmgmt.com/"><strong>Sonora Investment Management</strong></a> in Zip Code 85719; <strong><a href="http://www.stratequity.com/">Strategic Equity Management</a></strong> in Zip Code 85715; and <a href="https://sterlinginvestmentmanagement.com/"><strong>Sterling Investment Management</strong></a> in Zip Code 85718.</p>
<p><strong>Which ZIP codes account for the bulk of potential Fintech spend?</strong></p>
<p>We have already discussed two of the top 3: 85706 at 16% and 85718 at 20%. But these are surpassed by ZIP Code 85712 (indicated by the green arrow) which accounts for 27%. <strong>These three ZIP Codes together account for 63% of Tucson’s potential Fintech spend in the Securities &amp; Investments sub-sector.</strong></p>
<p>Another way to drill into the addressable Fintech market is on a <strong><em>per business location</em> basis</strong>.  Dividing potential spend by the number of locations is another way to normalize the data. This map (shown below) looks quite a bit different and one ZIP Code stands out above all the rest: <strong>85706</strong>. Although the ZIP code overall accounts for 16% of total potential Fintech spend, on a per location basis, it ranks at the top with <strong>$230k in potential spend per site.</strong></p>
<p><strong> <img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1151" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-per-Site-ZIP-Tucson-Sec-Inv.png?resize=996%2C794&#038;ssl=1" alt="Fintech per Site ZIP Code Tucson - Securities &amp; Investments" width="996" height="794" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-per-Site-ZIP-Tucson-Sec-Inv.png?w=996&amp;ssl=1 996w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-per-Site-ZIP-Tucson-Sec-Inv.png?resize=300%2C239&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-per-Site-ZIP-Tucson-Sec-Inv.png?resize=768%2C612&amp;ssl=1 768w" sizes="auto, (max-width: 996px) 100vw, 996px" /></strong></p>
<h3><strong>ZIP Code 85706</strong></h3>
<p>Turns out at there are only 3 locations in ZIP Code 85706.  At least one of these (the larger one) is associated with, yep, <strong>Davis Selected Adviso</strong><strong>rs</strong>. And it may be that the other sites are also associated with Davis as we could not find any other Securities &amp; Investments firms (with at least 10 employees) in this ZIP Code (If anyone knows, please let us know!)</p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1152" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-NAICS6-by-Size-Tucson-ZIP-85706-Sec-Inv.png?resize=994%2C264&#038;ssl=1" alt="Fintech NAICS6 by Size Tucson ZIP Code 85706 - Securities &amp; Investments" width="994" height="264" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-NAICS6-by-Size-Tucson-ZIP-85706-Sec-Inv.png?w=994&amp;ssl=1 994w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-NAICS6-by-Size-Tucson-ZIP-85706-Sec-Inv.png?resize=300%2C80&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Fintech-NAICS6-by-Size-Tucson-ZIP-85706-Sec-Inv.png?resize=768%2C204&amp;ssl=1 768w" sizes="auto, (max-width: 994px) 100vw, 994px" /></p>
<h3>Davis Selected Advisors</h3>
<p>So, the Davis name is a major player in the Tucson metro Securities &amp; Investments sector. <strong>Any relation to Shelby Cullom Davis perhaps?</strong></p>
<p>Davis Selected Advisers <em>was</em> started in 1969 in New York by Shelby Davis…<strong>not Shelby Cullom Davis but his son <em>Shelby Moore Cullom Davis</em></strong>. Following his father’s footsteps, Shelby M.C. Davis graduated from Princeton and rose through the ranks of the New York financial industry – specifically at the <a href="http://www.insidetucsonbusiness.com/davis-moves-hq-to-tucson/article_022431c3-50d4-5f99-8934-e0d4f2536807.html"><strong>Bank of New York</strong></a>.<img data-recalc-dims="1" decoding="async" loading="lazy" class="size-full wp-image-1154 alignright" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Carnegiea_gigantea_in_Saguaro_National_Park_near_Tucson_Arizona_during_November_58.jpg?resize=330%2C440&#038;ssl=1" alt="Tucson Securities &amp; Investments Sector" width="330" height="440" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Carnegiea_gigantea_in_Saguaro_National_Park_near_Tucson_Arizona_during_November_58.jpg?w=330&amp;ssl=1 330w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/10/Carnegiea_gigantea_in_Saguaro_National_Park_near_Tucson_Arizona_during_November_58.jpg?resize=225%2C300&amp;ssl=1 225w" sizes="auto, (max-width: 330px) 100vw, 330px" /></p>
<p>In the late 1970s the non-portfolio operations of Davis Selected were <a href="http://www.insidetucsonbusiness.com/davis-moves-hq-to-tucson/article_022431c3-50d4-5f99-8934-e0d4f2536807.html"><strong>moved</strong></a> to Sante Fe, N.M. In 1997, a service center was <a href="https://www.bizjournals.com/phoenix/stories/1997/12/08/story7.html?page=all"><strong>opened in Tucson</strong></a> and personnel were hired locally and moved from Santa Fe. By 2000, Tucson had became Davis Selected’s global headquarters, specifically in ZIP Code 85706 where the company operates out of its own commercial property.</p>
<p>Today, Davis Selected Advisers is led by Shelby’s son, <strong>Chris Shelby, grandson of Shelby Cullom Davis</strong>.  “Davis Selected controls the nine-fund Davis group, the Selected group of funds, which is a no-load, four-fund group, private accounts of no less than $5 million, and other managed money programs.” (<a href="http://www.insidetucsonbusiness.com/davis-moves-hq-to-tucson/article_022431c3-50d4-5f99-8934-e0d4f2536807.html"><strong>Inside Tucson Business</strong></a>).  Currently, Davis Selected has about $30b in assets <a href="https://www.wealthminder.com/financial-advisors-tucson-AZ/?query=&amp;zipcode="><strong>under management</strong></a>.</p>
<p><strong>So, there you have it…from Switzerland to the Sonoran Desert!  </strong></p>
<p>Ok, maybe New York to Arizona…</p>
<a class="dpsp-click-to-tweet dpsp-style-1" href="https://twitter.com/intent/tweet?text=Shelby+Cullom+Davis%2C+23%25+CAGR.+Not+too+bad.&url=https%3A%2F%2Fwww.kddanalytics.com%2Ftucson-fintech-adressable-market%2F"><div class="dpsp-click-to-tweet-content">Shelby Cullom Davis, 23% CAGR. Not too bad.</div><div class="dpsp-click-to-tweet-footer"><span class="dpsp-click-to-tweet-cta"><span>Click to Tweet</span><i class="dpsp-network-btn dpsp-twitter"><span class="dpsp-network-icon"></span></i></span></div></a>
<p>&nbsp;</p>
<p>The post <a href="https://www.kddanalytics.com/tucson-fintech-adressable-market/">Top 15 Metros &#8211; From Switzerland to the Sonoran Desert &#8211; Fintech Securities &#038; Investments</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1143</post-id>	</item>
		<item>
		<title>Top 15 Metros – Fidelity Durham &#8211; Fintech Securities &#038; Investments</title>
		<link>https://www.kddanalytics.com/durham-chapel-hill-6-fintech-securities-investments-market/</link>
		
		<dc:creator><![CDATA[KDD]]></dc:creator>
		<pubDate>Mon, 02 Oct 2017 00:53:54 +0000</pubDate>
				<category><![CDATA[Fintech]]></category>
		<category><![CDATA[Industry Analysis]]></category>
		<category><![CDATA[Market Segmentation]]></category>
		<category><![CDATA[Market Sizing]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[fintech]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[investing]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[market sizing]]></category>
		<category><![CDATA[US Census]]></category>
		<guid isPermaLink="false">http://www.kddanalytics.com/?p=1110</guid>

					<description><![CDATA[<p>In &#8220;places like &#8230; Raleigh, you see a real concentration of brain power. You have a lot of smart people living in the same place. That will drive the economy&#8221;, Steven P. Rosenthal, Northland Investment Corp. And so will tax incentives. The Raleigh-Durham-Chapel Hill combined statistical area (CSA), with over 2 million people, is the second&#8230;</p>
<p>The post <a href="https://www.kddanalytics.com/durham-chapel-hill-6-fintech-securities-investments-market/">Top 15 Metros – Fidelity Durham &#8211; Fintech Securities &#038; Investments</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2"><em>In &#8220;places like &#8230; Raleigh, you see a real concentration of brain power. You have a lot of smart people living in the same place. That will drive the economy&#8221;,</em> <a href="http://www.gowanuslounge.com/steven-p-rosenthal-northland/" target="_blank" rel="noopener"><strong>Steven P. Rosenthal, </strong></a>Northland Investment Corp.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2">And so will tax incentives.</p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.4">The Raleigh-Durham-Chapel Hill combined statistical area (CSA), with over <a href="https://www.citypopulation.de/php/usa-combmetro.php?cid=450" target="_blank" rel="noopener"><strong>2 million people</strong></a>, is the second largest metro area in North Carolina following Charlotte to the south. It is home to 3 major<span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.4.0"> universities: Duke, University of North Carolina (UNC) and North Carolina State. Duke and UNC form two of the vertices of the “</span><strong><a href="https://en.wikipedia.org/wiki/Research_Triangle" target="_blank" rel="noopener" data-content="https://en.wikipedia.org/wiki/Research_Triangle" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.4.1.0">Research Triangle</a></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.4.2">,” an area known for a high concentration of corporate operations and research companies and startups, especially in life sciences. The third vertex is formed by North Carolina State University in Raleigh.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.6">The Raleigh metro area was number two on the <a href="https://www.forbes.com/sites/kurtbadenhausen/2015/07/29/denver-leads-the-2015-best-places-for-business-and-careers/#64c13c8d121d" target="_blank" rel="noopener"><strong>2015 Forbes</strong></a> list of the best place for businesses and careers. Durham ranked number 20 while Charlotte was 14th. Companies located in the Raleigh-Durham area include heavy hitters like IBM, GlaxoSmithKline, Cisco, SAS Institute and Lenovo.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.0">As one of the </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.1"><a href="https://en.wikipedia.org/wiki/Research_Triangle_Park" target="_blank" rel="noopener" data-content="https://en.wikipedia.org/wiki/Research_Triangle_Park" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.1.0"><strong>largest research parks</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.2"> in the world, <strong>Research Triangle Park (RTP)</strong>, sits mostly within the Durham-Chapel Hill metro area. </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.3"><a href="http://www.rtp.org/" target="_blank" rel="noopener" data-content="http://www.rtp.org/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.3.0"><strong>RTP employs nearly 50,000</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.4"> “high-tech” workers and is home to over 250 companies including Credit Suisse, Dell, EMC and Fidelity Investments. None of these are tobacco companies.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a">North Carolina has been very aggressive in wooing companies to locate in the state.  Lucrative incentives have been offered including outright grants, rebates of employee withholding taxes and sales tax refunds. Raleigh-Durham-Chapel Hill has directly benefited from these incentive programs as has the Charlotte-Concord-Gastonia metro area.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.c"><strong>So, what does this have to do with Fintech?</strong></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e.2">Two million people and a healthy economy means there&#8217;s a lot of money that needs good advice. And a healthy program incentivizing companies to locate in the state doesn&#8217;t hurt. </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e.0">This combination has pushed the </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e.1"><strong>Durham-Chapel Hill Metro to #6</strong> in our ranking of the <strong>Top 15 List of Fintech Securities &amp; Investments Markets</strong></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e.2"><strong> on a per employee basis</strong> in 2015.<br />
</span></p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.g"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.g.0">Securities &amp; Investments sector in Durham-Chapel Hill</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.i">What does the Securities &amp; Investments sector look like in Durham-Chapel Hill, NC? To start, as shown below, <strong>over 50%</strong> of the 2015 addressable Fintech market is due to <strong>securities brokerage</strong>. Another <strong>27%</strong> is due to <strong>portfolio management</strong>. This is generally consistent with the South Atlantic regional average of 45% and 28% that we saw in an <a href="https://www.kddanalytics.com/addressable-fintech-market-securities-investments/" target="_blank" rel="noopener"><strong>earlier post</strong></a>.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.k"><span style="color: #60786b;"><em>Again, our analysis uses <a href="https://www.kddanalytics.com/free-access-b2b-zip-pointe-market-sizer/" target="_blank" rel="noopener" data-content="https://www.kddanalytics.com/free-access-b2b-zip-pointe-market-sizer/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.k.1.0"><strong>ZIP Pointe Market Sizer</strong></a>. Market Sizer is our Tableau-based market sizing tool based on ZIP Code-level Census data on over 7 million private sector business locations.</em></span> <img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1111" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Durham-Sec-Inv.png?resize=994%2C236&#038;ssl=1" alt="Fintech NAICS6 Share Durham, NC - Securities &amp; Investments" width="994" height="236" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Durham-Sec-Inv.png?w=994&amp;ssl=1 994w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Durham-Sec-Inv.png?resize=300%2C71&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Durham-Sec-Inv.png?resize=768%2C182&amp;ssl=1 768w" sizes="auto, (max-width: 994px) 100vw, 994px" /></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.m"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.m.0">In terms of <strong>business location size</strong> by sub-sector, over <strong>70% of the locations are small</strong> (1 to 4 payroll employees). There are only <strong>7 locations with 100 or more employees</strong>. A bit over 40% of these locations are involved with securities brokerage, another 28% are portfolio management and 19% are investment advice (see below). With respect to “<strong>hot spots</strong>” of potential Fintech spend per employee, several business locations classified as<a href="https://www.census.gov/cgi-bin/sssd/naics/naicsrch?code=523910&amp;search=2017%20NAICS%20Search" target="_blank" rel="noopener"><strong> Miscellaneous Intermediation </strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.m.2">(e.g. venture capital) have the highest Fintech spend per employee of around $12,000. In the chart below we have circled the largest locations.</span> <img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1112" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Durham-circled-Sec-Inv.png?resize=963%2C535&#038;ssl=1" alt="Fintech NAICS6 by Size Durham, NC - Securities &amp; Investment" width="963" height="535" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Durham-circled-Sec-Inv.png?w=963&amp;ssl=1 963w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Durham-circled-Sec-Inv.png?resize=300%2C167&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Durham-circled-Sec-Inv.png?resize=768%2C427&amp;ssl=1 768w" sizes="auto, (max-width: 963px) 100vw, 963px" /></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.0">Another way to drill into this market is by ZIP code. The following map shows the ZIP codes in the metro area color coded for addressable market size per employee. At the ZIP Code level, addressable Fintech market size ranges from $1k to $6k per employee.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.0"> According to </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.1"><a href="https://www.wealthminder.com/financial-advisors-durham-NC/?query=&amp;zipcode=" target="_blank" rel="noopener" data-content="https://www.wealthminder.com/financial-advisors-durham-NC/?query=&amp;zipcode=" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.1.0"><strong>Wealthminder.com</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.2">, the largest financial advisory firms (in terms of assets under management) are located in ZIP Codes 22701 (</span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.3"><a href="https://www.amundismithbreeden.com/" target="_blank" rel="noopener" data-content="https://www.amundismithbreeden.com/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.3.0"><strong>Amundi Smith Breeden</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.4"> and </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.5"><a href="http://www.verityinvest.com/" target="_blank" rel="noopener" data-content="http://www.verityinvest.com/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.5.0"><strong>Verity Asset Management</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.6">), 27713 (</span><strong><a href="http://piedmontinvestment.com/" target="_blank" rel="noopener" data-content="http://piedmontinvestment.com/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.7.0">Piedmont Investment Advisors</a></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.8">), 27703 (</span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.9"><a href="http://www.401kfeedisclosure.com/" target="_blank" rel="noopener" data-content="http://www.401kfeedisclosure.com/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.9.0"><strong>Gordon Asset Management</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.a">) and 27707 (</span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.b"><a href="http://www.401kfeedisclosure.com/" target="_blank" rel="noopener" data-content="http://www.401kfeedisclosure.com/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.b.0"><strong>NCM Capital Management Group</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.c">).</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.p"><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1113" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Employee-ZIP-Durham-Sec-Inv.png?resize=996%2C798&#038;ssl=1" alt="Fintech per Employee ZIP Code Durham, NC - Securities &amp; Investments" width="996" height="798" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Employee-ZIP-Durham-Sec-Inv.png?w=996&amp;ssl=1 996w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Employee-ZIP-Durham-Sec-Inv.png?resize=300%2C240&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Employee-ZIP-Durham-Sec-Inv.png?resize=768%2C615&amp;ssl=1 768w" sizes="auto, (max-width: 996px) 100vw, 996px" /></p>
<div id="innercomp_txtMedia18je" class="s_heNoSkinPhoto" title="" data-exact-height="504.7590361445783" data-content-padding-horizontal="0" data-content-padding-vertical="0" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.q:0">
<div id="innercomp_txtMedia18jeimg" class="s_heNoSkinPhotoimg" data-style="" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.q:0.$link.0">
<div id="innercomp_txtMedia18jeimgpreloader" class="s_heNoSkinPhotoimgpreloader" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.q:0.$link.0.$preloader"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.r.0">However, if we measure addressable market size on a </span><em><strong>per business location</strong></em><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.r.2"><em><strong> basis</strong></em> (another way to normalize the data), the map looks very different. Turns out that the <strong>bulk of the addressable market (65%) resides in a single ZIP Code 27709</strong> with an additional 15% in ZIP Code 27517. </span></div>
<div data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.q:0.$link.0.$preloader"></div>
</div>
</div>
<div id="innercomp_txtMediazpr" class="s_heNoSkinPhoto" title="" data-exact-height="507.8181818181818" data-content-padding-horizontal="0" data-content-padding-vertical="0" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.s:0">
<div id="innercomp_txtMediazprimg" class="s_heNoSkinPhotoimg" data-style="" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.s:0.$link.0">
<div id="innercomp_txtMediazprimgpreloader" class="s_heNoSkinPhotoimgpreloader" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.s:0.$link.0.$preloader"> <img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1114" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Site-ZIP-Durham-Sec-Inv.png?resize=990%2C798&#038;ssl=1" alt="Fintech per Site ZIP Code Durham, NC - Securities &amp; Investments" width="990" height="798" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Site-ZIP-Durham-Sec-Inv.png?w=990&amp;ssl=1 990w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Site-ZIP-Durham-Sec-Inv.png?resize=300%2C242&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Site-ZIP-Durham-Sec-Inv.png?resize=768%2C619&amp;ssl=1 768w" sizes="auto, (max-width: 990px) 100vw, 990px" /></div>
</div>
</div>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.t"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.t.0">ZIP Code 27709</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.v"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.v.0">So, <strong>on a per business location basis as well as a total basis</strong>, there is a very heavy concentration of potential Fintech spend in ZIP Code 27709. Focusing on the distribution of sites in this ZIP Code we see that the <strong>largest locations in the metro area are also in this ZIP Code</strong> (see the chart above with the red circle). Since this ZIP Code partially covers Research Triangle Park (RTP), these large locations are likely <strong>Credit Suisse</strong> and <strong>Fidelity Investments</strong> (see the</span><strong><a href="https://d3q408dg3zf3sg.cloudfront.net/wp-content/uploads/2017/05/RTP_Directory_2017CompanyDirectory-V2.pdf" target="_blank" rel="noopener" data-content="https://d3q408dg3zf3sg.cloudfront.net/wp-content/uploads/2017/05/RTP_Directory_2017CompanyDirectory-V2.pdf" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.v.1.0"> RTP company directory</a></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.v.2">).</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.w"><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1115" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Durham-ZIP-27709-Sec-Inv.png?resize=952%2C311&#038;ssl=1" alt="Fintech NAICS6 by Size Durham, NC ZIP Code 27709 - Securities &amp; Investments" width="952" height="311" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Durham-ZIP-27709-Sec-Inv.png?w=952&amp;ssl=1 952w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Durham-ZIP-27709-Sec-Inv.png?resize=300%2C98&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Durham-ZIP-27709-Sec-Inv.png?resize=768%2C251&amp;ssl=1 768w" sizes="auto, (max-width: 952px) 100vw, 952px" /></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.x"><span style="color: #60786b;"><em>Note: The US Census source used by Market Sizer tracks only payroll employees. Independent contractors are not reflected in these numbers. Hence, the actual employment level can be higher, possibly much higher, in sectors that make extensive use of contract labor.</em></span></p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.10"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.10.0">Fidelity Investments and JIDGs<br />
</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12.0">Fidelity is one of the <strong><a href="http://durhamchamber.org/economic-development/economic-profile" target="_blank" rel="noopener">larger employers</a></strong> in the Durham-Chapel Hill metro area. Fidelity first began to operate in North Carolina</span> in 2002 &#8220;when it acquired an employee benefits business. Four years later, the firm designated North Carolina as a regional technology center, added a data center and a customer contact center and based Fidelity Charitable in the Triangle.&#8221; <strong><a href="http://www.wral.com/fidelity-to-add-600-jobs-in-rtp/15028458/" target="_blank" rel="noopener">wral.com</a></strong>  <img data-recalc-dims="1" decoding="async" loading="lazy" class="wp-image-1129 size-medium alignright" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fidelity-RTP-Campus-4.png?resize=300%2C201&#038;ssl=1" alt="Fidelity Research Triangle Park Durham, NC" width="300" height="201" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fidelity-RTP-Campus-4.png?resize=300%2C201&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fidelity-RTP-Campus-4.png?resize=768%2C516&amp;ssl=1 768w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fidelity-RTP-Campus-4.png?w=770&amp;ssl=1 770w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12.2">Fidelity further expanded its presence </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12.3"><a href="https://www.bizjournals.com/triangle/stories/2006/07/31/daily20.html" target="_blank" rel="noopener" data-content="https://www.bizjournals.com/triangle/stories/2006/07/31/daily20.html" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12.3.0"><strong>starting in 2006</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12.4"> and </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12.5"><a href="https://www.bizjournals.com/triangle/blog/techflash/2015/10/fidelity-to-add-600-jobs-in-durham.html" target="_blank" rel="noopener" data-content="https://www.bizjournals.com/triangle/blog/techflash/2015/10/fidelity-to-add-600-jobs-in-durham.html" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12.5.0"><strong>in 2015</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12.6"> announced plans to add an additional 600 jobs. Projections are for 4,200 jobs by 2018, mostly at the Research Triangle Park campus.</span></p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12">Fidelity, as well as other business, was likely incentivized to locate and expand in North Carolina by <strong>Job Investment Development Grants or JIDGs</strong>. These state grants are a</p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12">&#8220;<em>performance-based, discretionary incentive program that provides cash grants directly to new and expanding companies to help offset the cost of locating or expanding a facility in the state.</em> The amount of the grant is based on a percentage of the personal income tax withholdings associated with the new jobs.&#8221; <a href="https://edpnc.com/incentives/job-development-investment-grant/" target="_blank" rel="noopener"><strong>Economic Development Partnership of North Carolina</strong></a>.</p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12">Companies can use JIDG funds for any purpose.</p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12">As these grants are performance-based, companies receive the full incentive only after meeting certain benchmarks.  These requirements can be in the form of a certain number of jobs created and retained, generation of a targeted $ amount of gross state product and/or the generation of a certain positive net revenue amount over the life of the grant.</p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12"><a href="http://www.newsobserver.com/news/business/article173976251.html" target="_blank" rel="noopener"><strong>Recently</strong></a>, North Carolina has &#8220;sweetened the pot&#8221; of these incentives, with an eye towards &#8220;transformative projects&#8221;, those that invest at least $4 billion and create 5,000+ jobs (ahem&#8230;listening <a href="http://www.businessinsider.com/amazon-headquarters-cities-in-a-bidding-war-2017-9" target="_blank" rel="noopener"><strong>Amazon</strong></a>?).</p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14">All states have some type of incentive program to entice businesses to locate and expand in their states. North Carolina appears to be one of the more aggressive ones. And this definitely was a contributing factor to why the Durham-Chapel Hill, NC metro area is #6 on our list.  <a href="https://www.kddanalytics.com/top-15-metros-wild-omaha-fintech-securities-investments/" target="_blank" rel="noopener"><strong>#2 Omaha</strong></a> powered its way there more organically it seems.</p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14">All regions are different.  And Fintech companies looking to successfully disrupt these segments will need to be able to take these differences into account.</p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14"> <a class="dpsp-click-to-tweet dpsp-style-1" href="https://twitter.com/intent/tweet?text=Fintech+in+Durham+powered+by+growing+economy+and+tax+incentives&url=https%3A%2F%2Fwww.kddanalytics.com%2Fdurham-chapel-hill-6-fintech-securities-investments-market%2F"><div class="dpsp-click-to-tweet-content">Fintech in Durham powered by growing economy and tax incentives</div><div class="dpsp-click-to-tweet-footer"><span class="dpsp-click-to-tweet-cta"><span>Click to Tweet</span><i class="dpsp-network-btn dpsp-twitter"><span class="dpsp-network-icon"></span></i></span></div></a></p>
<p>The post <a href="https://www.kddanalytics.com/durham-chapel-hill-6-fintech-securities-investments-market/">Top 15 Metros – Fidelity Durham &#8211; Fintech Securities &#038; Investments</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1110</post-id>	</item>
		<item>
		<title>Top 15 Metros &#8211; Wild in Omaha &#8211; Fintech Securities &#038; Investments</title>
		<link>https://www.kddanalytics.com/top-15-metros-wild-omaha-fintech-securities-investments/</link>
		
		<dc:creator><![CDATA[KDD]]></dc:creator>
		<pubDate>Mon, 25 Sep 2017 02:50:06 +0000</pubDate>
				<category><![CDATA[Data Analysis]]></category>
		<category><![CDATA[Fintech]]></category>
		<category><![CDATA[Market Segmentation]]></category>
		<category><![CDATA[Market Sizing]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[fintech]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[market sizing]]></category>
		<category><![CDATA[US Census]]></category>
		<guid isPermaLink="false">http://www.kddanalytics.com/?p=1094</guid>

					<description><![CDATA[<p>Today, at least in the financial world, Omaha is probably most famous for being the home of Warren Buffett and Berkshire Hathaway. The company is &#8220;currently the 7th largest company in the S&#38;P 500 Index by market capitalization and is famous for having the most expensive share price in history with a Class A share&#8230;</p>
<p>The post <a href="https://www.kddanalytics.com/top-15-metros-wild-omaha-fintech-securities-investments/">Top 15 Metros &#8211; Wild in Omaha &#8211; Fintech Securities &#038; Investments</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.0">Today, at least in the financial world, Omaha is probably most famous for being the home of Warren Buffett and Berkshire Hathaway. The company is &#8220;</span><strong><a href="https://en.wikipedia.org/wiki/Berkshire_Hathaway" target="_blank" rel="noopener" data-content="https://en.wikipedia.org/wiki/Berkshire_Hathaway" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.1.0">currently the 7th largest company in the S&amp;P 500 Index by market capitalization</a></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.2"> and is famous for having the most expensive share price in history with a Class A share costing more than $250,000 each, having never been split.”</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.4"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.4.0">But for those of us old enough to remember, we knew it thanks to </span><strong>Mutual of Omaha’s Wild Kingdom</strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.4.2">. The show aired on NBC TV just before Walt Disney’s <a href="http://disney.wikia.com/wiki/Walt_Disney%27s_Wonderful_World_of_Color" target="_blank" rel="noopener"><strong>Wonderful World of Color</strong> </a>on Sunday nights. Hosted and narrated by zoologist <a href="https://en.wikipedia.org/wiki/Marlin_Perkins" target="_blank" rel="noopener"><strong>Marlin Perkins</strong></a>, Wild Kingdom featured <a href="https://en.wikipedia.org/wiki/Jim_Fowler" target="_blank" rel="noopener"><strong>Jim Fowler</strong></a> showcasing wild animals.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.6"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.6.0">Or maybe you know it for the corn? </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.6.1">Nebraska and Iowa have always been synonymous with <a href="https://www.facebook.com/NebraskaCornBoard/" target="_blank" rel="noopener"><strong>corn</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.6.2">.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.0">But now, Omaha will also be famous for making the <a href="http://www.boulderequityanalytics.com" target="_blank" rel="noopener"><strong>Boulder Equity Analytics</strong></a>’ <strong>Top 15 List of the Largest Securities &amp; Investments Fintech Markets, </strong></span><strong>ranked by per employee revenue</strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.2">. In fact, as we discussed in an <strong><a href="https://www.kddanalytics.com/addressable-fintech-market-securities-investments/" target="_blank" rel="noopener">earlier post</a></strong>, </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.3">it ranked #2 right after the New York metro area</span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.4">.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.0">So, is Omaha’s ranking due to Berkshire Hathaway? Mutual of Omaha? Or maybe it’s companies like </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.1"><a href="https://www.tdameritrade.com/home.page" target="_blank" rel="noopener" data-content="https://www.tdameritrade.com/home.page" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.1.0"><strong>TD Ameritrade</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.2">, </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.3"><a href="http://www.wealthplan.partners/" target="_blank" rel="noopener" data-content="http://www.wealthplan.partners/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.3.0"><strong>Wealthplan</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.4">, </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.5"><a href="http://www.carsonwealth.com/" target="_blank" rel="noopener" data-content="http://www.carsonwealth.com/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.5.0"><strong>CWM</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.6"> or </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.7"><a href="https://www.securitiesamerica.com/" target="_blank" rel="noopener" data-content="https://www.securitiesamerica.com/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.7.0"><strong>Securities America</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.8">? Let’s dig into the data.</span></p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.c"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.c.0">Securities &amp; Investments sector in Omaha</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e">What does the Securities &amp; Investments sector look like in the Omaha-Council Bluffs metro area? To start, as shown below, 70% of the 2015 addressable Fintech market is securities brokerage. Another 13% is portfolio management. This is much more skewed towards securities brokerage than the Midwest region overall (36%). So, <strong>Omaha is a relative hotbed of securities brokerage business</strong>.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.f"><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1095" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Omaha-Sec-Inv.png?resize=992%2C235&#038;ssl=1" alt="Fintech NAICS6 Share Omaha - Securities &amp; Investments" width="992" height="235" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Omaha-Sec-Inv.png?w=992&amp;ssl=1 992w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Omaha-Sec-Inv.png?resize=300%2C71&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Omaha-Sec-Inv.png?resize=768%2C182&amp;ssl=1 768w" sizes="auto, (max-width: 992px) 100vw, 992px" /></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.g"><span style="color: #60786b;"><em>Again, our analysis uses <strong><a href="https://www.kddanalytics.com/free-access-b2b-zip-pointe-market-sizer/" target="_blank" rel="noopener" data-content="https://www.kddanalytics.com/free-access-b2b-zip-pointe-market-sizer/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.g.0.1.0">ZIP Pointe Market Sizer</a></strong>. Market Sizer is our Tableau-based market sizing tool based on ZIP Code-level Census data on over 7 million private sector business locations.</em></span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.j">In terms of business location size by sub-sector, <strong>nearly 76% of the locations are small</strong> (1 – 4 payroll employees). There are only <strong>10 locations with 100 or more payroll employees</strong>. A bit under 40% of the locations are involved with securities brokerage, another 22% are in portfolio management and 24% are in investment advice (see below).</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.l">With respect to <strong>“hot spots” of potential Fintech spend per employee, business sites with over 20 employees in securities brokerage</strong> are at the top. Thirty (30) sites have a potential Fintech spend of at least $6,000 per employee.</p>
<div id="innercomp_n1cq246u" class="s_heNoSkinPhoto" title="Omaha Fintech S&amp;I Sector Employee Size Data" data-exact-height="217.28706624605678" data-content-padding-horizontal="0" data-content-padding-vertical="0" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.n:0">
<div id="innercomp_n1cq246uimg" class="s_heNoSkinPhotoimg" data-style="" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.n:0.$link.0">
<div id="innercomp_n1cq246uimgpreloader" class="s_heNoSkinPhotoimgpreloader" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.n:0.$link.0.$preloader"> <img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1096" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Omaha-Sec-Inv.png?resize=951%2C328&#038;ssl=1" alt="Fintech NAICS6 by Size Omaha - Securities &amp; Investment" width="951" height="328" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Omaha-Sec-Inv.png?w=951&amp;ssl=1 951w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Omaha-Sec-Inv.png?resize=300%2C103&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Omaha-Sec-Inv.png?resize=768%2C265&amp;ssl=1 768w" sizes="auto, (max-width: 951px) 100vw, 951px" /></div>
</div>
</div>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o">Another way to drill into the addressable Fintech market in Omaha is by ZIP Code. The following map shows the ZIP Codes in the metro area color coded for addressable market size per employee. At the ZIP Code level, <strong>addressable Fintech market size ranges from $1k to $8k per employee.</strong></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o">At the upper end, ZIP Code 68101 shows a per employee value of $8k. There is only 1 site in this ZIP Code and it only has 1-4 employees, in securities brokerage. This is probably a branch office associated with a much larger company. The other 2 top ZIP Codes are 68128 and 68154 with over $6k in potential Fintech spend per employee. We will focus in on them in a bit.</p>
<div id="innercomp_oefc1yo6" class="s_heNoSkinPhoto" title="Omaha Fintech S&amp;I Employees by County" data-exact-height="503.4914228052472" data-content-padding-horizontal="0" data-content-padding-vertical="0" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.q:0">
<div id="innercomp_oefc1yo6img" class="s_heNoSkinPhotoimg" data-style="" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.q:0.$link.0">
<div id="innercomp_oefc1yo6imgpreloader" class="s_heNoSkinPhotoimgpreloader" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.q:0.$link.0.$preloader"> <img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1097" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Employee-ZIP-Omaha-Sec-Inv.png?resize=991%2C792&#038;ssl=1" alt="" width="991" height="792" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Employee-ZIP-Omaha-Sec-Inv.png?w=991&amp;ssl=1 991w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Employee-ZIP-Omaha-Sec-Inv.png?resize=300%2C240&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Employee-ZIP-Omaha-Sec-Inv.png?resize=768%2C614&amp;ssl=1 768w" sizes="auto, (max-width: 991px) 100vw, 991px" /></div>
</div>
</div>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.r"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.r.0">However, if we measure addressable market size on a </span><strong><em>per business location </em></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.r.2">basis (another way to normalize the data), the map looks very different but yields similar conclusions. A shown below, <strong>the top ZIP Code in terms of potential Fintech spend per site is 68128 with over $700k.  In second place is ZIP Code 68154 with a total of $126k per site. </strong></span></p>
<div id="innercomp_oqvt2kzy" class="s_heNoSkinPhoto" title="Omaha Fintech S&amp;I Location Revenue by County" data-exact-height="503.3668341708543" data-content-padding-horizontal="0" data-content-padding-vertical="0" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.t:0">
<div id="innercomp_oqvt2kzyimg" class="s_heNoSkinPhotoimg" data-style="" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.t:0.$link.0">
<div id="innercomp_oqvt2kzyimgpreloader" class="s_heNoSkinPhotoimgpreloader" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.t:0.$link.0.$preloader"> <img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1098" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Site-ZIP-Omaha-Sec-Inv.png?resize=995%2C795&#038;ssl=1" alt="Fintech per Site ZIP Code Omaha - Securities &amp; Investments" width="995" height="795" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Site-ZIP-Omaha-Sec-Inv.png?w=995&amp;ssl=1 995w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Site-ZIP-Omaha-Sec-Inv.png?resize=300%2C240&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-per-Site-ZIP-Omaha-Sec-Inv.png?resize=768%2C614&amp;ssl=1 768w" sizes="auto, (max-width: 995px) 100vw, 995px" /></div>
</div>
</div>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.u">But these two ZIP codes are quite different.  ZIP Code 68128 has only 3 sites while ZIP Code 68154 has 81. And in terms of total potential Fintech spend, the ranking is reversed. <strong>ZIP Code 68154 accounts for 54% of the addressable Fintech market in Omaha while ZIP Code 68128 accounts for 12%.</strong> In third place is ZIP Code 68130 with another 9% in total potential Fintech spend.</p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.w"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.w.0">A tale of two ZIPS</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.y"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.y.0"><strong>ZIP Code 68128</strong> has the <strong>largest potential Fintech spend per business site at over $700k.</strong> But this is <strong>due to </strong></span><strong>one large location</strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.y.2"> as shown below (values in the chart are potential Fintech spend per employee). </span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.z">Turns out this one large site is the headquarters of <a href="https://www.securitiesamerica.com/about-us/the-company" target="_blank" rel="noopener"><strong>Securities America</strong></a>.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.11"><span style="color: #60786b;"><em>We caution that our estimates of potential Fintech spend at a company level are <strong>directional</strong>. Our Fintech estimates are derived from market aggregates and not from specific company revenue accounts. </em></span></p>
<div id="innercomp_xg652g1y" class="s_heNoSkinPhoto" title="Omaha Fintech S&amp;I Zip 68128 No of Employees Per Location" data-exact-height="133.53620146904512" data-content-padding-horizontal="0" data-content-padding-vertical="0" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.13:0">
<div id="innercomp_xg652g1yimg" class="s_heNoSkinPhotoimg" data-style="" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.13:0.$link.0">
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1099" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Omaha-ZIP-68128-Sec-Inv.png?resize=953%2C202&#038;ssl=1" alt="Fintech NAICS6 by Size Omaha ZIP Code 68128 - Securities &amp; Investments" width="953" height="202" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Omaha-ZIP-68128-Sec-Inv.png?w=953&amp;ssl=1 953w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Omaha-ZIP-68128-Sec-Inv.png?resize=300%2C64&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Omaha-ZIP-68128-Sec-Inv.png?resize=768%2C163&amp;ssl=1 768w" sizes="auto, (max-width: 953px) 100vw, 953px" /></p>
</div>
</div>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14.0">Securities America, founded in 1984, helps financial advisers create more profitable practices. Through a series of acquisitions, the most recent by </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14.1"><a href="http://www.ladenburg.com/" target="_blank" rel="noopener" data-content="http://www.ladenburg.com/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14.1.0"><strong>Ladenburg Thalmann Financial Services</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14.2">, it also offers more traditional services such as equity research, brokerage services and investment banking. On their website, the company says </span><strong><a href="https://www.securitiesamerica.com/about-us/facts-at-a-glance" target="_blank" rel="noopener" data-content="https://www.securitiesamerica.com/about-us/facts-at-a-glance" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14.3.0">they currently have 575 employees</a></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14.4">.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.16"><span style="color: #60786b;"><em>We should note that the <strong>Census data only track payroll employees</strong>. Contractors are not included in these totals. So, the total employee count at any given location could be higher than what is shown here, especially sub-sectors that rely heavily on contracted labor.</em></span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.18"><strong>ZIP Code 68154</strong> has a <strong>much more varied representation of business sites</strong>, both in terms of size and in terms of sub-sector, as well as a larger number of sites (81). Securities brokerage accounts for 38% of the business sites with all the large sites (100+ employees) being in this sector. Portfolio management accounts for another 27% of sites and investment advice another 24%.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.19"><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1100" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Omaha-ZIP-68154-Sec-Inv.png?resize=953%2C332&#038;ssl=1" alt="Fintech NAICS6 by Size Omaha ZIP Code 68154 - Securities &amp; Investments" width="953" height="332" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Omaha-ZIP-68154-Sec-Inv.png?w=953&amp;ssl=1 953w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Omaha-ZIP-68154-Sec-Inv.png?resize=300%2C105&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-Size-Omaha-ZIP-68154-Sec-Inv.png?resize=768%2C268&amp;ssl=1 768w" sizes="auto, (max-width: 953px) 100vw, 953px" /></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1b"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1b.0"><a href="http://www.wealthplan.partners/" target="_blank" rel="noopener" data-content="http://www.wealthplan.partners/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1b.0.0"><strong>Wealthplan Partners</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1b.1">, who provides financial planning and asset management services, is based in ZIP Code 68154 as is </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1b.2"><a href="https://www.bloomberg.com/profiles/companies/1240186D:US-cwm-llc" target="_blank" rel="noopener" data-content="https://www.bloomberg.com/profiles/companies/1240186D:US-cwm-llc" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1b.2.0"><strong>Carson Wealth CWM LLC</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1b.3">, another asset management company. Although the representation is more varied, there does appears to be a <strong>dominant company in this Zip Code:</strong> </span><strong><a href="https://www.tdameritrade.com/home.page" target="_blank" rel="noopener" data-content="https://www.tdameritrade.com/home.page" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1b.4.0">TD Ameritrade</a></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1b.5">.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1d"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1d.0"><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignright wp-image-1101 size-medium" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/51f99be982775.image_.jpg?resize=300%2C200&#038;ssl=1" alt="TD Ameritrade Headquarters Omaha Nebrasksa" width="300" height="200" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/51f99be982775.image_.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/51f99be982775.image_.jpg?w=620&amp;ssl=1 620w" sizes="auto, (max-width: 300px) 100vw, 300px" />TD Ameritrade consolidated employees from around the Omaha metro area into this ZIP Code in 2013. About</span><strong><a href="http://www.omaha.com/money/td-ameritrade-shows-off-its-new-million-headquarters/article_dbbbdcbb-4466-55ac-874f-4250e72befd9.html" target="_blank" rel="noopener" data-content="http://www.omaha.com/money/td-ameritrade-shows-off-its-new-million-headquarters/article_dbbbdcbb-4466-55ac-874f-4250e72befd9.html" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1d.1.0"> 2/3 were relocated to</a></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1d.2"> the company’s new headquarters building and the remainder in other buildings nearby. At the time, the <strong>company says that 2,000 employees</strong> were relocated to the ZIP Code. </span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1d"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1d.2"><strong>Amerivest Investment Management</strong>, owned by TD Ameritrade and the <strong>largest financial advisory firm</strong> in Omaha according to </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1d.3"><a href="https://www.wealthminder.com/financial-advisors-omaha-NE/?query=&amp;zipcode=" target="_blank" rel="noopener" data-content="https://www.wealthminder.com/financial-advisors-omaha-NE/?query=&amp;zipcode=" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1d.3.0"><strong>Wealthminder.com</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1d.4">, is co-located with TD Ameritrade in its ZIP Code 68154 headquarters building.</span></p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1f"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1f.0">So what about Berkshire Hathaway and Mutual of Omaha?</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1h">Berkshire Hathaway’s headquarters is in ZIP Code 68131 and is not classified as being in the Securities &amp; Investments sector; it is a holding company. Mutual of Omaha is classified as an insurance carrier so is also outside the Securities &amp; Investments sector.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1j"><strong>So, the Fintech Securities &amp; Investments market in Omaha is powered by companies in the securities brokerage sub-sector, like TD Ameritrade and Securities America.</strong></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1l"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1l.0">But in case you are wondering whatever became of </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1l.1"><strong>Mutual of Omaha’s Wild Kingdom</strong>…it is<strong> <a href="http://wildkingdom.com/" target="_blank" rel="noopener">back on the web with Stephanie Arne hosting</a></strong>.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1m"> <a class="dpsp-click-to-tweet dpsp-style-1" href="https://twitter.com/intent/tweet?text=Omaha+metro+Fintech+market+%232+powered+by+TD+Ameritrade&url=https%3A%2F%2Fwww.kddanalytics.com%2Ftop-15-metros-wild-omaha-fintech-securities-investments%2F"><div class="dpsp-click-to-tweet-content">Omaha metro Fintech market #2 powered by TD Ameritrade</div><div class="dpsp-click-to-tweet-footer"><span class="dpsp-click-to-tweet-cta"><span>Click to Tweet</span><i class="dpsp-network-btn dpsp-twitter"><span class="dpsp-network-icon"></span></i></span></div></a></p>
<p>The post <a href="https://www.kddanalytics.com/top-15-metros-wild-omaha-fintech-securities-investments/">Top 15 Metros &#8211; Wild in Omaha &#8211; Fintech Securities &#038; Investments</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1094</post-id>	</item>
		<item>
		<title>Breaking Down the Fintech Securities &#038; Investments Sector</title>
		<link>https://www.kddanalytics.com/addressable-fintech-market-securities-investments/</link>
		
		<dc:creator><![CDATA[KDD]]></dc:creator>
		<pubDate>Mon, 18 Sep 2017 01:50:16 +0000</pubDate>
				<category><![CDATA[Data Analysis]]></category>
		<category><![CDATA[Fintech]]></category>
		<category><![CDATA[Market Segmentation]]></category>
		<category><![CDATA[Market Sizing]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[fintech]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[market sizing]]></category>
		<category><![CDATA[US Census]]></category>
		<guid isPermaLink="false">http://www.kddanalytics.com/?p=1070</guid>

					<description><![CDATA[<p>A healthy share of Fintech investment has been on the banking-side of the financial services industry, especially loan origination like LendingTree, OnDeck &#38; SoFi, and in payments companies like Venmo, Stripe &#38; PayPal. However, the Securities &#38; Investments sector is also undergoing disruption. Companies like Betterment and WealthFront are targeting investment advice. And StockViews, AlphaSense, Alphametry,&#8230;</p>
<p>The post <a href="https://www.kddanalytics.com/addressable-fintech-market-securities-investments/">Breaking Down the Fintech Securities &#038; Investments Sector</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>A healthy share of Fintech investment has been on the <strong>banking-side</strong> of the financial services industry, especially <a href="https://marketintelligence.spglobal.com/our-thinking/ideas/q4-16-loan-originations-fall-yoy-for-digital-lenders-capping-off-a-rocky-year" target="_blank" rel="noopener"><strong>loan origination</strong></a> like LendingTree, OnDeck &amp; SoFi, and in <a href="https://www.raconteur.net/technology/meet-the-hottest-payment-companies" target="_blank" rel="noopener"><strong>payments companies</strong></a> like Venmo, Stripe &amp; PayPal. However, the <strong>Securities &amp; Investments</strong> sector is also undergoing disruption. Companies like Betterment and WealthFront are targeting <strong><a href="https://www.forbes.com/sites/robertberger/2015/02/05/7-robo-advisors-that-make-investing-effortless/2/#555c5b01e06a" target="_blank" rel="noopener">investment advice. </a></strong>And StockViews, AlphaSense, Alphametry, TipRanks, Seeking Alpha and, of course, <a href="http://www.boulderequityanalytics.com/" target="_blank" rel="noopener"><strong>BEA</strong></a> are focusing on various aspects of equity research.</p>
<p><a href="https://www.kddanalytics.com/savings-institutions-fintech-market-size-springfield-ma/" target="_blank" rel="noopener"><strong>Previously</strong></a>, we estimated the potential Fintech spend in the <strong>Securities &amp; Investments</strong> sector to be a <strong>little over 16%</strong> of the total Fintech market of $18.8b. As of 2015, this was <strong>$3.1b</strong>.</p>
<p>In our continuing series on the addressable Fintech market we dive deeper into the <strong>Securities &amp; Investments</strong> sector. Again, our analysis uses <strong><a href="https://www.kddanalytics.com/free-access-b2b-zip-pointe-market-sizer/" target="_blank" rel="noopener">ZIP Pointe Market Sizer.</a></strong>  Market Sizer is our Tableau-based market sizing tool. It is based on ZIP Code-level Census data on over 7 million private sector business locations.</p>
<h3><strong>Portfolio Management tops the sector</strong></h3>
<p>Within the Securities &amp; Investments sector, <strong>portfolio management</strong> accounts for the largest share of the addressable Fintech market at 38%. <strong>Securities brokerage</strong> (27%) and <strong>investment banking</strong> (16%) round out the top 3.</p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1071" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Overall-Sec-Inv.png?resize=992%2C240&#038;ssl=1" alt="Fintech Securities &amp; Investments Sector - US" width="992" height="240" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Overall-Sec-Inv.png?w=992&amp;ssl=1 992w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Overall-Sec-Inv.png?resize=300%2C73&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Overall-Sec-Inv.png?resize=768%2C186&amp;ssl=1 768w" sizes="auto, (max-width: 992px) 100vw, 992px" /></p>
<p>This breakout, though, <strong>varies across regions</strong>. As shown below, <strong>portfolio management</strong> companies account for the largest regional share of the market in the <strong>Northeast (42%)</strong> and the <strong>West (48%)</strong>. In <strong>all other regions, securities brokerage</strong> accounts for the largest share. Across all regions, portfolio management and securities management together account for 64% to 78% of total potential Fintech spend, respectively.</p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1072" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Region-Sec-Inv.png?resize=994%2C795&#038;ssl=1" alt="Fintech Securities &amp; Investments Sector - US Regions" width="994" height="795" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Region-Sec-Inv.png?w=994&amp;ssl=1 994w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Region-Sec-Inv.png?resize=300%2C240&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-Share-Region-Sec-Inv.png?resize=768%2C614&amp;ssl=1 768w" sizes="auto, (max-width: 994px) 100vw, 994px" /></p>
<p>As shown below, in terms of <strong>business location size by sub-sector</strong>, 77% of the locations are small (1 – 4 payroll employees). And <strong>nearly 94% have fewer than 20 payroll employees</strong>. The Census data also indicate that there are nearly 1,200 sites with 100+ employees, representing a bit over 1% of all business sites in the Securities &amp; Investments sector.</p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-full wp-image-1074" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-US-Sec-Inv.png?resize=992%2C389&#038;ssl=1" alt="Fintech Securities &amp; Investments Sector - US Employees per Location" width="992" height="389" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-US-Sec-Inv.png?w=992&amp;ssl=1 992w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-US-Sec-Inv.png?resize=300%2C118&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-NAICS6-by-US-Sec-Inv.png?resize=768%2C301&amp;ssl=1 768w" sizes="auto, (max-width: 992px) 100vw, 992px" /></p>
<p><span style="color: #60786b;"><em>We should note that the Census data only track payroll employees. Contractors are not included in these totals. So, the total employee count at any given location could be higher than what is shown here, especially sub-sectors that rely heavily on contracted labor.</em></span></p>
<p>In terms of <strong>potential Fintech spend <em>per employee</em></strong>, the chart above shows a range of $598 (commodity contracts, 500 to 999 employees) to $7,041 (securities exchanges, 50 to 99 employees). The “<strong>hot spots</strong>” of potential Fintech spend are in the <strong>investment banking sub-sector</strong> among sites with <strong>100+ employees</strong>, and the <strong>securities exchanges sub-sector</strong> among sites with <strong>10+ employees</strong> (though there are only 36 sites in this sub-sector).</p>
<h3><strong>No Surprise, NYC Metro tops area ranking</strong></h3>
<p>In terms of <strong>total</strong> potential Fintech spend, the usual suspects are again at the top of the addressable market list in the Securities &amp; Investments sector. The <strong>New York</strong> metro area leads the list at $1,090m. <strong>Boston</strong> $191m, <strong>Chicago</strong> $183m, <strong>Los Angeles</strong> $172m, and <strong>San Francisco</strong> $171m round out the top 5.</p>
<p><strong>But in terms of <em>per employee</em>, San Francisco jumps from #5 to top the list.</strong></p>
<p>In 2015, the top 15 metro areas in terms of <strong>addressable Fintech market per employee</strong> in the Securities &amp; Investments sector are shown below:</p>
<p><span style="color: #60786b;"><em>We limited our analysis to metro areas with 150 or more business locations in the Securities &amp; Investments sector. This helps reduce the “noise” in our analysis and minimizes (but does not eliminate) the likelihood that a metro’s normalized estimate is unduly swayed by a few extreme business locations.</em> </span></p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-large wp-image-1075" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-Metro-Per-Employee-Sec-Inv.png?resize=1024%2C615&#038;ssl=1" alt="Securities &amp; Investment Fintech Metro Per Employee - US" width="1024" height="615" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-Metro-Per-Employee-Sec-Inv.png?resize=1024%2C615&amp;ssl=1 1024w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-Metro-Per-Employee-Sec-Inv.png?resize=300%2C180&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-Metro-Per-Employee-Sec-Inv.png?resize=768%2C461&amp;ssl=1 768w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/09/Fintech-Metro-Per-Employee-Sec-Inv.png?w=1583&amp;ssl=1 1583w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<h3><strong>Omaha is #2?  There’s a surprise</strong></h3>
<p>The <strong>San Francisco</strong> metro area heads our list of the largest addressable Fintech markets on a <strong>per employee basis</strong> in the Securities &amp; Investments sector at $5,313. Rounding out the top 5 are <strong>Omaha-Council Bluffs, NE-IA</strong> ($5,298), <strong>Bridgeport-Stamford-Norwalk, CT</strong> ($5,122), <strong>New York</strong> ($5,107) and <strong>Worcester, MA</strong> ($4,685). Other notables in the top 15 are <strong>Durham-Chapel Hill, NC</strong> ($4,94), <strong>Charlotte-Concord-Gastonia, NC</strong> ($3,381), <strong>Austin, TX</strong> ($3,256) and <strong>Tucson, AZ</strong> ($3,130).</p>
<p>If you already knew Warren Buffett’s hometown of Omaha, Nebraska was going to be the #2 market in the US for Securities &amp; Investments, give yourself a pat on the back. We’ll break that down for you in future posts, along with two other surprises on the list, Durham-Chapel Hill and Tucson.</p>
<p><em>This post was written with Tom Marsh, CTO at <a href="http://www.boulderequityanalytics.com" target="_blank" rel="noopener"><strong>Boulder Equity Analytics (BEA).</strong></a></em></p>
<a class="dpsp-click-to-tweet dpsp-style-1" href="https://twitter.com/intent/tweet?text=Omaha+beats+NY+Fintech+market+per+employee+in+sec+%26amp%3B+inv&url=https%3A%2F%2Fwww.kddanalytics.com%2Faddressable-fintech-market-securities-investments%2F"><div class="dpsp-click-to-tweet-content">Omaha beats NY Fintech market per employee in sec &amp; inv</div><div class="dpsp-click-to-tweet-footer"><span class="dpsp-click-to-tweet-cta"><span>Click to Tweet</span><i class="dpsp-network-btn dpsp-twitter"><span class="dpsp-network-icon"></span></i></span></div></a>
<p>The post <a href="https://www.kddanalytics.com/addressable-fintech-market-securities-investments/">Breaking Down the Fintech Securities &#038; Investments Sector</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1070</post-id>	</item>
		<item>
		<title>Negative Earnings Call Tone? Go Short (but not always)</title>
		<link>https://www.kddanalytics.com/earnings-call-tone-matters-can-predict-company-market-performance/</link>
		
		<dc:creator><![CDATA[KDD]]></dc:creator>
		<pubDate>Mon, 11 Sep 2017 01:40:52 +0000</pubDate>
				<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Fintech]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[Text Analytics]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[fintech]]></category>
		<category><![CDATA[investing]]></category>
		<category><![CDATA[linguistics]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[text analytics]]></category>
		<category><![CDATA[textual analysis]]></category>
		<guid isPermaLink="false">http://www.kddanalytics.com/?p=1043</guid>

					<description><![CDATA[<p>Posts like “Facebook’s Q4: Conference Call Tone Matters More Than Results” in the financial press suggest that earnings call tone is important. And, invariably, the tone of the call does come up during the post call commentary and analysis. Were executives overly positive in their comments? Did they mean what they said? Did analysts’ questions&#8230;</p>
<p>The post <a href="https://www.kddanalytics.com/earnings-call-tone-matters-can-predict-company-market-performance/">Negative Earnings Call Tone? Go Short (but not always)</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.0">Posts like </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.1"><a href="https://www.benzinga.com/analyst-ratings/analyst-color/17/01/8964948/facebooks-q4-conference-call-tone-matters-more-than-resu" target="_blank" rel="noopener" data-content="https://www.benzinga.com/analyst-ratings/analyst-color/17/01/8964948/facebooks-q4-conference-call-tone-matters-more-than-resu" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.1.0"><strong>“Facebook’s Q4: Conference Call Tone Matters More Than Results”</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.2"> in the financial press suggest that earnings call tone is important. And, invariably, the tone of the call does come up during the post call <a href="https://www.thestreet.com/story/14238591/1/cramer-a-combined-walmart-and-microsoft-could-stick-it-to-amazon.html" target="_blank" rel="noopener"><strong>commentary</strong></a> and analysis. </span>Were executives overly positive in their comments? Did they mean what they said? Did analysts’ questions tend be more negative? Were executives overly cautious in the words they used? Did they express a higher level of uncertainty?</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2">Is tone really that important? And if so, can it be measured and scaled?</p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.6"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.6.0">Why might tone be important?</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8">Analysts and investors are seeking an edge as to where a company is headed next. So, they focus not only on the numbers, but on the words the executives use in their introductory remarks and in the answers to analysts’ questions. <strong>Executives can unintentionally or even intentionally “tip their hand”</strong> and provide a clue as to the company’s direction.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a">But aside from making good CNBC commentary, <strong>is there a connection between tone and future company performance? Is it possible to detect tone without listening to the call?</strong></p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.c"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.c.0">Financial textual analysis has matured</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e">Before the advent of natural language programming (NLP), text analytics and enhanced computing power, written transcripts and audio recordings were all analysts had to go on. There is only so much that the human mind can discern. Subtle shifts in tone and word usage can go unnoticed when listening and tone seems lost when reading transcripts of calls you didn’t have time to cover.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.g">But now, new tools have emerged that can help. Going beyond simple sentiment, <strong>nuances in tone emerge when analyzed with advanced computational linguistics. </strong>A new academic field of inquiry developed, financial textual analysis, out of this ability to decompose earnings transcripts and financial documents into their most granular bits. Academic researchers were (and are) keen to determine if tone can presage future company performance.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.i"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.i.0">Although academic researchers have always been interested in studying financial disclosures,<strong> it wasn’t until the early 2000’s that interest in financial textual analysis really took off.</strong> The bibliography of a </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.i.1"><a href="http://onlinelibrary.wiley.com/doi/10.1111/1475-679X.12123/abstract" target="_blank" rel="noopener" data-content="http://onlinelibrary.wiley.com/doi/10.1111/1475-679X.12123/abstract" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.i.1.0"><strong>survey </strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.i.2">of financial textual analysis studies shows the exponential growth in the number of studies starting in the early 2000’s. The authors attribute this growth to the application of “highly evolved” computational linguistics technologies to financial documents and enhanced computing power.</span></p>
<div id="innercomp_l2aq28bp" class="s_heNoSkinPhoto" title="Financial Textual Analysis Citations" data-exact-height="328.017679558011" data-content-padding-horizontal="0" data-content-padding-vertical="0" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.k:0">
<div id="innercomp_l2aq28bpimg" class="s_heNoSkinPhotoimg" data-style="" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.k:0.$link.0">
<div id="innercomp_l2aq28bpimgpreloader" class="s_heNoSkinPhotoimgpreloader" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.k:0.$link.0.$preloader"></div>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" id="innercomp_l2aq28bpimgimage" class="aligncenter" src="https://i0.wp.com/static.wixstatic.com/media/29a8f2_26c3410932204eba9928b196bf45247a~mv2.png/v1/fill/w_599%2Ch_410%2Cal_c%2Cusm_0.66_1.00_0.01/29a8f2_26c3410932204eba9928b196bf45247a~mv2.png?ssl=1" alt="" data-type="image" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.k:0.$link.0.$image" /></p>
</div>
</div>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.l"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.l.0"> </span></p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.m"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.m.0">So, does tone matter? Simple answer is YES.</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.0">What do these academic studies conclude about tone? Can executives’ tone on earnings calls </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.1"><a href="https://www.theatlantic.com/business/archive/2015/03/the-hidden-messages-in-corporate-conference-calls/387100/" target="_blank" rel="noopener" data-content="https://www.theatlantic.com/business/archive/2015/03/the-hidden-messages-in-corporate-conference-calls/387100/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.1.0"><strong>“tell”</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.o.2"> analysts something about future company performance?</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.q">It is beyond the scope of this post to survey the entire field of financial textual analysis. But we can say<strong> the answer is “yes,” tone matters. </strong>Here is a taste of what the academic literature has found:</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.s"><span style="color: #60786b;"><em>We note that these studies tend to be sophisticated statistical studies that attempt to estimate the relationship between tone and company or market performance after controlling for other factors that may affect such performance (i.e. they tend to be more than simple correlation studies).</em></span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.u"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.u.0"><a href="http://www.sciencedirect.com/science/article/pii/S0378426611002901" target="_blank" rel="noopener" data-content="http://www.sciencedirect.com/science/article/pii/S0378426611002901" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.u.0.0"><strong>A study by Price, Doran, Peterson and Bliss</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.u.1"> finds that “<strong>conference call linguistic tone is a significant predictor of abnormal returns and trading volume</strong>.” The researchers further find that the Q&amp;A portion of calls has an incrementally greater effect than the introductory portion, which is typically a duplication of the earnings press release. The study concludes that “<strong>conference call tone dominates earnings surprises over the sixty trading days following the call.</strong>”</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.w"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.w.0">Another </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.w.1"><a href="http://www.sciencedirect.com/science/article/pii/S0929119915000292" target="_blank" rel="noopener" data-content="http://www.sciencedirect.com/science/article/pii/S0929119915000292" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.w.1.0"><strong>study by Price with Blau and DeLisle</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.w.2"> finds a positive relation between companies’ stock returns and earning call tone. But the researchers go on to argue that tone can be subtle and that more sophisticated investors (e.g. short sellers) process the information differently than the average investor. Empirically they find that “<strong>short sellers target firms with simultaneous high earnings surprise and abnormally high management tone.</strong>”</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.y"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.y.0"><a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2782672" target="_blank" rel="noopener" data-content="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2782672" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.y.0.0"><strong>Druz, Petzev, Wagner and Zeckhauser</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.y.1"> looked at </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.y.2">changes</span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.y.3"> in earnings call tone from quarter to quarter finding that <strong>higher negativity of executives’ tone “strongly predicts lower future earnings and greater uncertainty.</strong>” Interestingly, the researchers find that decreased negativity only “weakly predicts the opposite.”</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.10"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.10.0">Finally, </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.10.1"><a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2186862" target="_blank" rel="noopener" data-content="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2186862" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.10.1.0"><strong>Chen, Demers, and Lev’s</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.10.2"> research showed that the overall negative tone of earnings call Q&amp;A increased as the morning progressed, dipped slightly after lunch and then rose again until the market close. They also found that <strong>the more negative the tone, the more negative the stock returns over the five trading hours after the call.</strong> Those negative stock returns associated with negative calls continued downward for up to 15 trading days.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.12">So, it’s clear that <strong>“tone matters”</strong> and <strong>computational linguistics can detect it</strong>. Analysts, investors and the market react to the choice of words used by executives in their earnings calls. Investors need to factor this information into their trading strategies, but with care to consider external factors as well.</p>
<h3 data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14">Boulder Earnings Call Tracker</h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14.0">KDD Analytics is partnering with <strong><a href="http://www.boulderequityanalytics.com" target="_blank" rel="noopener">Boulder Equity Analytics</a></strong> in the development of the </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14.1"><a href="https://www.boulderequityanalytics.com/earnings-call-tracker" target="_self" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14.1.0"><strong>Boulder Earnings Call Tracker</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14.2">. This Tableau-based set of dashboards examines earnings call tone among other attributes of earnings calls. It provides our clients with highly relevant signals for sophisticated trading strategies, especially short sellers. On the flip side it provides CEOs and investor relations with unbiased metrics to improve their conference call performance.</span></p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.14"><a class="dpsp-click-to-tweet dpsp-style-1" href="https://twitter.com/intent/tweet?text=Earnings+call+tone+matters%2C+predicts+future+performance&url=https%3A%2F%2Fwww.kddanalytics.com%2Fearnings-call-tone-matters-can-predict-company-market-performance%2F"><div class="dpsp-click-to-tweet-content">Earnings call tone matters, predicts future performance</div><div class="dpsp-click-to-tweet-footer"><span class="dpsp-click-to-tweet-cta"><span>Click to Tweet</span><i class="dpsp-network-btn dpsp-twitter"><span class="dpsp-network-icon"></span></i></span></div></a></p>
<p>The post <a href="https://www.kddanalytics.com/earnings-call-tone-matters-can-predict-company-market-performance/">Negative Earnings Call Tone? Go Short (but not always)</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1043</post-id>	</item>
		<item>
		<title>Fintech, Savings and Loans and Springfield MA</title>
		<link>https://www.kddanalytics.com/savings-institutions-fintech-market-size-springfield-ma/</link>
		
		<dc:creator><![CDATA[KDD]]></dc:creator>
		<pubDate>Mon, 28 Aug 2017 01:00:02 +0000</pubDate>
				<category><![CDATA[Data Analysis]]></category>
		<category><![CDATA[Fintech]]></category>
		<category><![CDATA[Industry Analysis]]></category>
		<category><![CDATA[Market Segmentation]]></category>
		<category><![CDATA[Market Sizing]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[fintech]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[market sizing]]></category>
		<category><![CDATA[NAICS]]></category>
		<guid isPermaLink="false">http://www.kddanalytics.com/?p=1007</guid>

					<description><![CDATA[<p>An old piece of business advice for startups is to “get out of the office and visit customers.”  &#8220;Great,&#8221; you say, &#8220;the Fintech market is over $18b (see our previous post)!  Where do I find my prospects?&#8221;  If you have a new service for savings and loans or their customers, the data may point to&#8230;</p>
<p>The post <a href="https://www.kddanalytics.com/savings-institutions-fintech-market-size-springfield-ma/">Fintech, Savings and Loans and Springfield MA</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>An old piece of business advice for startups is to “get out of the office and visit customers.”  &#8220;Great,&#8221; you say, &#8220;the Fintech market is over $18b (<strong><a href="https://www.kddanalytics.com/fintech-market-size/" target="_blank" rel="noopener">see our previous post</a></strong>)!  Where do I find my prospects?&#8221;  <strong>If you have a new service for savings and loans or their customers, the data may point to Springfield MA.</strong>  In this post, we’ll show you how we break down the “big number” to look at segments and customer location.  Prospect targeting helps allocate advertising budgets, fine tune customer personas and plan your sales territories.</p>
<p>We’ll come back to Springfield.  But first, let’s slice that $18.8b into some smaller pieces.  Nearly <strong>84% of this market is in the banking sector</strong>; the other <strong>16% is in the securities &amp; investments sector</strong>.  In absolute terms, the New York metro area (unsurprisingly) leads the list at $1,090m.  Other key financial centers that make the top 15 are Boston ($191m), Chicago ($183m), Los Angeles ($172m) and San Francisco ($171m).</p>
<h3><strong>Normalizing market data</strong></h3>
<p>Focusing on total market size misses the <strong>hot spots</strong> or concentrations of <strong>“spend potential”</strong> for the segment you’re after.  And while the best targets may not even reside in the list of large markets, you can bet a lot of your competitors haven’t figured that out.</p>
<p>A first step in prospect targeting is to “normalize” your data.  The New York market is #1 because of the substantial number of financial companies based in the metro area.  But on a <strong><em>per employee basis</em></strong>, there are other metro areas that rank higher than New York.  To delve into a per employee analysis, we again use <a href="https://www.kddanalytics.com/free-access-b2b-zip-pointe-market-sizer/" target="_blank" rel="noopener"><strong>ZIP Pointe Market Sizer.</strong></a>  Market Sizer is our Tableau-based market sizing tool using ZIP Code-level Census data on over 7 million private sector business locations.</p>
<h3><strong>Fintech market size per employee</strong></h3>
<p>We limited our analysis to the 80% of metro areas with 250 or more business locations in the banking and securities &amp; investments sectors.  This helps reduce the “noise” in our analysis and minimizes the likelihood that a metro’s estimate is unduly swayed by a few extreme business locations.  In 2015, the top 15 metro areas in terms of Fintech market size per employee are shown in the figure below.</p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-large wp-image-1009" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-15-Fintech-per-employee-Metro-Areas.png?resize=1024%2C593&#038;ssl=1" alt="Top 15 metro areas in terms of fintech market size per employee" width="1024" height="593" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-15-Fintech-per-employee-Metro-Areas.png?resize=1024%2C593&amp;ssl=1 1024w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-15-Fintech-per-employee-Metro-Areas.png?resize=300%2C174&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-15-Fintech-per-employee-Metro-Areas.png?resize=768%2C445&amp;ssl=1 768w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-15-Fintech-per-employee-Metro-Areas.png?w=1450&amp;ssl=1 1450w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<p>Aside from the fact that <strong>Chicago</strong> and <strong>Los Angeles didn’t make the list</strong>, look at the concentration in the Northeast region. <strong>10 of the top 15 are in the Washington DC – Boston corridor</strong>.  <strong>Washington DC is the largest Fintech market in terms of revenue per employee at $12,863</strong>, followed by Springfield MA ($10,848) and Worcester MA-CT ($9,094).  Rounding out the top 5 are Boston MA-NH ($8,381) and Bridgeport CT ($7,851).  New York is 6<sup>th</sup> with $7,844 per employee.</p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-large wp-image-1010" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-NE-Corridor-Fintech-per-employee-Metro-Areas.png?resize=1024%2C793&#038;ssl=1" alt="Northeast corridor top Fintech market size per employee" width="1024" height="793" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-NE-Corridor-Fintech-per-employee-Metro-Areas.png?resize=1024%2C793&amp;ssl=1 1024w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-NE-Corridor-Fintech-per-employee-Metro-Areas.png?resize=300%2C232&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-NE-Corridor-Fintech-per-employee-Metro-Areas.png?resize=768%2C595&amp;ssl=1 768w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-NE-Corridor-Fintech-per-employee-Metro-Areas.png?w=1430&amp;ssl=1 1430w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<p>Washington, Boston and New York are not surprising.  <strong>But what about Springfield Massachusetts?</strong></p>
<h3><strong>Savings and Loans in Springfield MA</strong></h3>
<p>According to 2015 US Census data, there were 4,254 employees on the payrolls of banking and securities &amp; investments companies in the Springfield MA metro area.  Roughly 40% of these employees worked at 143 savings institution locations. Savings institutions (&#8220;savings and loans&#8221;) are apparently quite popular in New England, and quite lucrative.  <strong>85% of the total Fintech market in Springfield MA is attributable to savings institutions.</strong></p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-large wp-image-1011" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Springville-MA-Fintech-Spend-Distribution-by-NAICS6.png?resize=1024%2C252&#038;ssl=1" alt="Springfield MA metro area Fintech market distribution by NAICS6" width="1024" height="252" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Springville-MA-Fintech-Spend-Distribution-by-NAICS6.png?w=1024&amp;ssl=1 1024w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Springville-MA-Fintech-Spend-Distribution-by-NAICS6.png?resize=300%2C74&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Springville-MA-Fintech-Spend-Distribution-by-NAICS6.png?resize=768%2C189&amp;ssl=1 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<p><strong>Savings institutions</strong> also account for most of the <strong>Fintech addressable market</strong> in neighboring <strong>Worcester</strong> metro (<strong>71%</strong>); but only 33% of Boston’s addressable market (although still is the top sub-sector).  In the neighboring <strong>Hartford CT</strong> metro (ranked 11<sup>th</sup>), savings institutions account for <strong>65%</strong> of the Fintech addressable market; and in the <strong>Portland ME</strong> metro (ranked 13<sup>th</sup>), <strong>67%</strong>.  So, indeed, savings institutions are popular in New England.</p>
<p>Although caution is always warranted when drilling down too deeply into market segments (due to low counts), this heat map reveals several interesting characteristics of the Springfield metro market:</p>
<p><em><span style="color: #60786b;">(The heat map shows per employee Fintech market size by employee size of location and sub-sector.  A darker color and larger size indicate a larger market size per employee).</span></em></p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-large wp-image-1012" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Springfield-MA-Fintech-Heat-MapImage-5.png?resize=1024%2C664&#038;ssl=1" alt="Springfield MA metro area Fintech market size by location employee size" width="1024" height="664" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Springfield-MA-Fintech-Heat-MapImage-5.png?resize=1024%2C664&amp;ssl=1 1024w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Springfield-MA-Fintech-Heat-MapImage-5.png?resize=300%2C195&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Springfield-MA-Fintech-Heat-MapImage-5.png?resize=768%2C498&amp;ssl=1 768w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Springfield-MA-Fintech-Heat-MapImage-5.png?w=1201&amp;ssl=1 1201w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<ul>
<li><strong>Savings Institutions</strong> have the <strong>largest Fintech market</strong> <strong>size per employee</strong> <strong>across all location sizes in which savings institutions operate</strong>;</li>
<li><strong>Fintech market size</strong> <strong>per employee</strong> <strong>for savings institutions</strong> <strong>is over $20,000,</strong> while the average for Springfield is $10,848;</li>
<li>While there are many other financial institutions in the smaller groups, <strong>savings institutions dominate the largest location sizes</strong>.</li>
</ul>
<h3><strong>Making use of this analysis</strong></h3>
<p>How is this information useful?  Suppose your company has a solution for savings institutions. The Springfield MA metro has 143 prospects.  It is very accessible to the rest of the major financial markets in the Northeast.  And it most likely is ignored by your competitors located in those markets.  These prospects are likely very accessible and would be a great beachhead, providing enough revenue and referenceable customers to launch your business.  Similarly, if your mission is to disrupt the savings and loan industry, then Springfield has a concentration of customers you can target.</p>
<p>As always, data have different stories to tell.  Revenue per employee can also be used as a metric for productivity within the segment.  If you’re selling technology to improve employee productivity, your best market would be at the low end of the range.  In this case, savings and loans in Springfield would <strong>not</strong> be the best sub-sector to target.</p>
<p>We’ll continue taking apart the data on Fintech and offering a few observations along the way.  If there’s an angle you’d like us to explore in a future post, <strong><a href="https://www.kddanalytics.com/contact/" target="_blank" rel="noopener">let us know</a></strong>.</p>
<p><span style="color: #60786b;"><em>This post was written with Tom Marsh, CTO at <a href="http://www.boulderequityanalytics.com" target="_blank" rel="noopener"><strong>Boulder Equity Analytics (BEA).</strong></a></em></span></p>
<a class="dpsp-click-to-tweet dpsp-style-1" href="https://twitter.com/intent/tweet?text=85%25+of+the+total+Fintech+market+in+Springfield+MA+is+attributable+to+savings+institutions.&url=https%3A%2F%2Fwww.kddanalytics.com%2Fsavings-institutions-fintech-market-size-springfield-ma%2F"><div class="dpsp-click-to-tweet-content">85% of the total Fintech market in Springfield MA is attributable to savings institutions.</div><div class="dpsp-click-to-tweet-footer"><span class="dpsp-click-to-tweet-cta"><span>Click to Tweet</span><i class="dpsp-network-btn dpsp-twitter"><span class="dpsp-network-icon"></span></i></span></div></a>
<p>The post <a href="https://www.kddanalytics.com/savings-institutions-fintech-market-size-springfield-ma/">Fintech, Savings and Loans and Springfield MA</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1007</post-id>	</item>
		<item>
		<title>Sizing the Fintech addressable market</title>
		<link>https://www.kddanalytics.com/fintech-market-size/</link>
		
		<dc:creator><![CDATA[KDD]]></dc:creator>
		<pubDate>Thu, 10 Aug 2017 01:30:23 +0000</pubDate>
				<category><![CDATA[Fintech]]></category>
		<category><![CDATA[Market Sizing]]></category>
		<category><![CDATA[Tableau]]></category>
		<category><![CDATA[BEA]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[fintech]]></category>
		<category><![CDATA[market sizing]]></category>
		<category><![CDATA[research]]></category>
		<guid isPermaLink="false">http://www.kddanalytics.com/?p=992</guid>

					<description><![CDATA[<p>Fintech, or Financial Technology, has been around for some time.  Lately, interest has been gaining steam, particularly among venture capitalists.  However, fifteen years ago, this was the abbreviation used when banking discussed its plans for IT spending, mostly back office infrastructure.  When you hear the term now it’s #fintech, referring to startups threatening to disrupt&#8230;</p>
<p>The post <a href="https://www.kddanalytics.com/fintech-market-size/">Sizing the Fintech addressable market</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Fintech, or Financial Technology, has been around for some time.  Lately, interest has been gaining steam, particularly among venture capitalists.  However, fifteen years ago, this was the abbreviation used when banking discussed its plans for IT spending, mostly back office infrastructure.  When you hear the term now it’s #fintech, referring to startups threatening to disrupt traditional banking and financial industries.  Blockchain (Bitcoin), digital lending, payments and robo-advisors are some of the most popular.</p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="wp-image-995 alignleft" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Fintech-Segments-SP-Global-Graphic.png?resize=278%2C246&#038;ssl=1" alt="Fintech segments S&amp;P global " width="278" height="246" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Fintech-Segments-SP-Global-Graphic.png?w=575&amp;ssl=1 575w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Fintech-Segments-SP-Global-Graphic.png?resize=300%2C265&amp;ssl=1 300w" sizes="auto, (max-width: 278px) 100vw, 278px" />The disruption is well underway and big money is flowing into the space. CB Insights recently released their quarterly tracking of this segment, <a href="https://www.cbinsights.com/research/report/fintech-trends-q2-2017/" target="_blank" rel="noopener"><strong>Trends in Fintech: Q2 2017</strong></a>.  VC-backed investment in global Fintech companies was $13.5b in 2016.  Up from $2.6b in 2012, a CAGR of 51%.  In the US, VC-backed investment was $5.7b in 2016.  Up an average 33% per year (CAGR) from 2012’s $1.8b.</p>
<p>While these are hefty investment numbers, they beg the question, how large is the addressable market for Fintech?  Public estimates of the “market size” are surprising scarce and difficult to reconcile.  One reason may be that the definition of what constitutes “fintech” has been a moving target.  With new platforms and software services evolving over time, the amount of potential revenue Fintech vendors are chasing has been changing as well.</p>
<h3>Fintech market sizing</h3>
<p>As a first step, we take a simple macro approach to sizing the market.  Starting with US census data on total revenue earned by two key sectors targeted by Fintech vendors – banking and securities investment – we estimate and decompose the market geographically.  We accomplish this using <u></u><a href="https://www.kddanalytics.com/free-access-b2b-zip-pointe-market-sizer/" target="_blank" rel="noopener"><strong>ZIP Pointe Market Sizer</strong></a>, a Tableau-based market sizing tool based on ZIP Code-level Census data on over 7 million private sector business locations in the US.</p>
<h3>US financial services sector</h3>
<p>The US Census (NAICS) data defines the financial services sector as consisting of 3 primary sub-sectors: Banking (522000), Securities and Investment (523000) and Insurance (524000).  Since our interest (KDD Analytics is partnering with <a href="http://www.boulderequityanalytics.com" target="_blank" rel="noopener"><strong>Boulder Equity Analytics (BEA)</strong></a> in the development of a Fintech offering)<strong> </strong>is in the sectors primarily involved with financial reporting, analysis and investor relations, we will focus our analysis on the Banking and Securities sub-sectors. The 2015 US Census data for Banking and Securities recorded total revenue of $2.2t.  So how much of that is Fintech, where are those customers located and how fast is the market growing?</p>
<h3>Published estimates of Fintech market</h3>
<p>As suggested above, public estimates of the US Fintech market size are scarce and difficult to reconcile.  Working from the research we found, the current market is likely between 0.5% and 1.5% of total financial services revenue as reported by the US Census.  Below are several sources we used for our first pass at the market.</p>
<p>An <a href="http://www.ey.com/Publication/vwLUAssets/EY-UK-FinTech-On-the-cutting-edge/%24FILE/EY-UK-FinTech-On-the-cutting-edge.pdf" target="_blank" rel="noopener"><strong>Ernst and Young report commissioned by HM Treasury (UK)</strong></a> estimated the California and New York markets for Fintech were $7.1b and $8.4b in 2015.  Given that the US Census reported total revenue for NAICS 52 (all US Finance and Insurance) to be $432.5b and $568.1b in 2015, the EY estimates for Fintech represent a share of total revenue of 1.6% and 1.5%.</p>
<p>A <u><a href="https://www.nist.gov/sites/default/files/documents/2016/09/15/citi_rfi_response.pdf" target="_blank" rel="noopener"><strong>2016 Citibank report</strong></a></u> came in a bit lower with an estimate that 1% of North American banking revenue has migrated to a digital model.  Citibank projects that by 2020, this share will rise to 10%, then 17% by 2023 (see figure).</p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="size-full wp-image-994 aligncenter" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Fintech-Citi-Banking-Share.png?resize=604%2C139&#038;ssl=1" alt="Fintech Citi Report Banking Share" width="604" height="139" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Fintech-Citi-Banking-Share.png?w=604&amp;ssl=1 604w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Fintech-Citi-Banking-Share.png?resize=300%2C69&amp;ssl=1 300w" sizes="auto, (max-width: 604px) 100vw, 604px" /></p>
<p>At the low end of the range, in their Annual Report, <strong><a href="http://bankinnovation.net/2017/04/chase-spent-600-million-on-fintech-deals-in-2016-video/" target="_blank" rel="noopener">JPMorgan Chase</a></strong> disclosed it spent $600m on Fintech in 2016 out of a $9.5b technology spend, or 6.3%.  Extrapolating to the US banking sector, this implies a Fintech market size of $5.3b or 0.33% of 2015 banking sector revenue.</p>
<p>Additionally, JPMorgan’s Jamie Dimon commented on relationships with several independent Fintech companies highlighting the difficulty in separating its share of traditional banking revenue.  We believe this will become even more challenging in the future as large banks absorb “Fintech” business models and technology into their operations.  As Fintech gets more press, there will be even more marketing pressure to talk up the initiatives while it is unlikely that they will report them as separate line items on financial disclosures.</p>
<h3>Fintech market size</h3>
<p>Based on our initial survey of the research, we propose to use a revenue weighted average of the two sectors of .86%, 1% of revenue for Banking and .5% of revenue for Securities. We applied this percentage of .86% to the 2015 US Census Total revenue of $2.2t.</p>
<p><strong>Conclusion: our baseline assumption for the Fintech share of the 2015 Banking and Securities market is $18.8b.</strong></p>
<p><span style="color: #60786b;"><em>We invite the Fintech community to chime in on whether our assumptions make sense.  We will include any updates in future articles as we delve deeper into the Fintech market.</em></span></p>
<h3>Top Fintech metro areas</h3>
<p>Since <a href="http://www.boulderequityanalytics.com" target="_blank" rel="noopener"><strong>BEA</strong></a> is a Fintech vendor, we want to know where the $18.8b in customers are located.  It is not surprising that, based solely on absolute numbers, the usual metro areas are at the top of the list:</p>
<p><u>Rank &#8211; Top Ten Metro Areas by Fintech Market Size<br />
</u></p>
<ol>
<li>   New York-Newark-Jersey City, NY-NJ-PA</li>
<li>   Dallas-Fort Worth-Arlington, TX</li>
<li>   Los Angeles-Long Beach-Anaheim, CA</li>
</ol>
<p>However, there is a fair amount of geographic variation as shown below:</p>
<p><img data-recalc-dims="1" decoding="async" loading="lazy" class="alignnone size-large wp-image-996" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-15-Fintech-Metro-Areas.png?resize=1024%2C588&#038;ssl=1" alt="Top 15 Fintech Metro Areas" width="1024" height="588" srcset="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-15-Fintech-Metro-Areas.png?resize=1024%2C588&amp;ssl=1 1024w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-15-Fintech-Metro-Areas.png?resize=300%2C172&amp;ssl=1 300w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-15-Fintech-Metro-Areas.png?resize=768%2C441&amp;ssl=1 768w, https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/08/Top-15-Fintech-Metro-Areas.png?w=1221&amp;ssl=1 1221w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<p>Moreover, this variation becomes even more interesting when we drill into the data and examine Fintech markets by size of company, by revenue per employee, by growth rate, by region, by financial sector, etc.  Over the course of several articles we will be sharing our findings.</p>
<p>So stay tuned!</p>
<p><span style="color: #60786b;"><em>This post was written with Tom Marsh, CTO at <a href="http://www.boulderequityanalytics.com" target="_blank" rel="noopener"><strong>Boulder Equity Analytics (BEA).</strong></a></em></span></p>
<a class="dpsp-click-to-tweet dpsp-style-1" href="https://twitter.com/intent/tweet?text=2015+US+Fintech+market+size+%28Banking+and+Securities%29+is+%2418.8b.&url=https%3A%2F%2Fwww.kddanalytics.com%2Ffintech-market-size%2F"><div class="dpsp-click-to-tweet-content">2015 US Fintech market size (Banking and Securities) is $18.8b.</div><div class="dpsp-click-to-tweet-footer"><span class="dpsp-click-to-tweet-cta"><span>Click to Tweet</span><i class="dpsp-network-btn dpsp-twitter"><span class="dpsp-network-icon"></span></i></span></div></a>
<p>The post <a href="https://www.kddanalytics.com/fintech-market-size/">Sizing the Fintech addressable market</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">992</post-id>	</item>
		<item>
		<title>Context, Then Concepts, Words Last</title>
		<link>https://www.kddanalytics.com/context-then-concepts-words-last/</link>
		
		<dc:creator><![CDATA[KDD]]></dc:creator>
		<pubDate>Wed, 02 Aug 2017 01:00:04 +0000</pubDate>
				<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Fintech]]></category>
		<category><![CDATA[Text Analytics]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[fintech]]></category>
		<category><![CDATA[investing]]></category>
		<category><![CDATA[linguistics]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[textual analysis]]></category>
		<guid isPermaLink="false">http://www.kddanalytics.com/?p=949</guid>

					<description><![CDATA[<p>The &#8220;five forces of context&#8221; (mobile, social media, data, sensors and location) have be called the future of computing. Why? Because they may finally give computers the ability to understand &#8220;your context&#8221;. Analysts under time and deadline pressure need to know that the information distilled by an AI solution is relevant to their context and&#8230;</p>
<p>The post <a href="https://www.kddanalytics.com/context-then-concepts-words-last/">Context, Then Concepts, Words Last</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="color: #60786b;"><em>The &#8220;five forces of context&#8221; (mobile, social media, data, sensors and location) have be called the future of computing. Why? Because they may finally give computers the ability to understand &#8220;your context&#8221;.</em></span></p>
<p><span style="color: #60786b;"><em>Analysts under time and deadline pressure need to know that the information distilled by an AI solution is relevant to their context and is not simply the result of key word searches.  </em></span><span style="color: #60786b;"><em>Understanding context is foundational to the collaborative AI solution offered by our partner BEA.<br />
</em></span></p>
<p><em><span style="color: #60786b;">In another guest article, Tom Marsh, CTO at <a href="http://www.boulderequityanalytics.com" target="_blank" rel="noopener"><strong><span style="color: blue;">Boulder Equity Analytics (BEA)</span></strong></a>, talks about context and why, without it, computer algorithms will never be able to truly know &#8220;you&#8221;.<br />
</span></em></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.0">Since <a href="https://www.amazon.com/Robert-Scoble/e/B001IGFI52/ref=dp_byline_cont_book_1" target="_blank" rel="noopener"><strong>Robert Scoble</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.2"> and </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.3"><a href="https://www.amazon.com/Shel-Israel/e/B001IGHM10/ref=dp_byline_cont_book_2" target="_blank" rel="noopener" data-content="https://www.amazon.com/Shel-Israel/e/B001IGHM10/ref=dp_byline_cont_book_2" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.3.0"><strong>Shel Israel</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.4"> just released their new book &#8220;The Fourth Transformation&#8221;, I decided to revisit &#8220;<a href="https://www.amazon.com/Age-Context-Mobile-Sensors-Privacy/dp/1492348430/ref=asap_bc?ie=UTF8" target="_blank" rel="noopener"><strong>Age of Contex</strong><strong>t</strong></a>&#8220;, a global survey of the contributions to the <strong>forces influencing technology.  </strong>The five forces were <strong>mobile</strong>, <strong>social media</strong>, <strong>data</strong>, <strong>sensors</strong> and <strong>location</strong>.  Scoble called these the </span><strong><a href="https://www.forbes.com/sites/shelisrael/2013/03/07/age-of-conrtext-extract-sensors/#738059647599" target="_blank" rel="noopener" data-content="https://www.forbes.com/sites/shelisrael/2013/03/07/age-of-conrtext-extract-sensors/#738059647599" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.5.0">“five forces of context”</a></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.6">, the future of computing.  The five forces are still there but hardly tamed and in the rear view mirror.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.a">Revisiting this topic three years later (</span><strong><a href="http://www.ai-one.com/2014/06/20/context-graphs-and-the-future-of-computing/" target="_blank" rel="noopener" data-content="http://www.ai-one.com/2014/06/20/context-graphs-and-the-future-of-computing/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.b.0">see my ai-one post</a></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.c">), there is still a lot of work to do in mainstream applications of cognitive computing.  For our </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.d"><a href="https://www.linkedin.com/company-beta/17917582/" target="_blank" rel="noopener" data-content="https://www.linkedin.com/company-beta/17917582/" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.d.0"><strong>BEA</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2.e"> clients, it remains a critical challenge to building analytics for analysts under time and deadline pressure, faced with exploding amounts of information.</span></p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.5.0">Why is context so important</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.5.0">First</span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.6.0">, <strong>c</strong></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.6.0"><strong>ontext is fundamental to our ability to understand</strong> the text we’re reading and the world we live in.  When reading a sentence, you draw <img data-recalc-dims="1" decoding="async" loading="lazy" class="size-full wp-image-958 alignright" src="https://i0.wp.com/www.kddanalytics.com/wp-content/uploads/2017/07/Context-Venn-Diagram.jpg?resize=243%2C207&#038;ssl=1" alt="context, then concepts, then words" width="243" height="207" />on the semantics of the words, the sentence, the paragraph, the context of the page, chapter, book and prior works or conversations.  Added to your ability to understand the sentence is your education and experience, and your reasons and objectives for reading it.  This diagram from </span><strong><a href="https://www.linkedin.com/pulse/20140910123238-18442451-the-power-of-context" target="_blank" rel="noopener" data-content="https://www.linkedin.com/pulse/20140910123238-18442451-the-power-of-context" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.6.1.0">Chris Campion&#8217;s blog </a></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.6.0">is instructive in this regard. </span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.5"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.6.6">Second, if you broaden the challenge it overlaps with personal intelligent agents (Siri, Alexa, Cortana, Google Now), the bigger problem of complexity.  <strong>The inability to provide context has always made it difficult for computers and people to understand each other</strong>.  Three years ago Scoble felt Google Glass could be that enabling breakthrough and now maybe VR will be the answer.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.5"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.0">People and the language used to describe </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.1"><a href="https://en.wikipedia.org/wiki/Complex_systems" target="_blank" rel="noopener" data-content="https://en.wikipedia.org/wiki/Complex_systems" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.1.0"><strong>the world is a complex system</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.2">.  No matter how much data is crunched or how sophisticated the technology (e.g., new generation </span><strong><a href="https://en.wikipedia.org/wiki/Convolutional_neural_network" target="_blank" rel="noopener" data-content="https://en.wikipedia.org/wiki/Convolutional_neural_network" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.3.0">convolutional neural nets</a></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.4">), <strong>you can’t be reduced to an algorithm</strong>.  Claiming personalization, these tools create approximations of you based on people like you, not a true you.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.5"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.4"> There&#8217;s a difference, especially when applied to automating the decisions of experts in investing, reinsurance contracts or road-maps for new technologies. The intelligent agents that make those decisions need to have a complete model of a complex world.</span></p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.5"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.8">The five forces of context as the foundation</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.0">Pete Mortensen also addressed the problem of context at the same time in his article “</span><strong><a href="https://www.fastcodesign.com/1672531/the-future-of-technology-isnt-mobile-its-contextual" target="_blank" rel="noopener" data-content="https://www.fastcodesign.com/1672531/the-future-of-technology-isnt-mobile-its-contextual" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.1.0">The Future of Technology Isn’t Mobile, It’s Contextual.</a></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.2">”  Mortensen argues that the five forces are <strong>finally giving computers the foundational information needed to understand “your context”</strong> and that context is expressed in four graphs.  These data graphs are</span><br data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.3" /><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.4"> </span><br data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.5" /><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.6">•    Social (friends, family and colleagues)</span><br data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.7" /><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.8">•    Interest (likes &amp; purchases)</span><br data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.9" /><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.a">•    Behavior (what you do &amp; where)</span><br data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.b" /><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.c">•    Personal (beliefs &amp; values)</span><br data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.d" /><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.e"> </span><br data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.f" /><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.g">At BEA,<strong> we build the foundations for context</strong> by extracting Mortensen’s graphs from the complex data generated by your <strong>digital activity</strong>, <strong>your domain</strong> and a complete view of the <strong>material you&#8217;re researching</strong>.  We&#8217;ve been using our technology to process and store unstructured and structured text in diverse domains to deliver a representation of that knowledge through powerful visualizations of the models that before now existed only on the page and in your head.  </span></p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.k">The five forces of context – and beyond</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.c.0">So first, we <strong>get the context right</strong>.  Then we <strong>add metadata</strong> and <strong>attributes</strong> using </span><strong><a href="https://en.wikipedia.org/wiki/Natural_language_processing" target="_blank" rel="noopener" data-content="https://en.wikipedia.org/wiki/Natural_language_processing" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.c.1.0">NLP</a></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.c.2">, entity extraction, sentiment and other proprietary linguistic algorithms.  This is processed, indexed and stored via <strong>python middle-war</strong>e that allows us to extract all possible attributes for each paragraph.  </span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e.0">Running in the cloud and integrated with big data sources and ecosystems of existing APIs and applications, we can <strong>quickly create and test your investment models</strong> or add intelligence to old ones.  Our interactive </span><strong><a href="http://www.tableau.com" target="_blank" rel="noopener" data-content="http://www.tableau.com" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e.1.0">Tableau visualizations</a></strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e.2"> respect the analyst&#8217;s expertise, neutralize human bias while acknowledging the limitations of the technology, <strong>never delivering &#8220;black box&#8221; results</strong> that aren&#8217;t transparent and verifiable.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e.6">You work with concepts and use context constantly in your offline life.  We work to <strong>bring the same intuitive and human experience to your work</strong> as an analyst, <strong>without</strong> compromising your privacy or <strong>creating an approximation of you from the data of others</strong>.</span><br data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e.7" /><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e.8"> </span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.f">Tom</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.g"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.g.0">@tom_semantic</span></p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.g"><a class="dpsp-click-to-tweet dpsp-style-1" href="https://twitter.com/intent/tweet?text=Keywords+and+phrases+without+context+is+just+search.&url=https%3A%2F%2Fwww.kddanalytics.com%2Fcontext-then-concepts-words-last%2F"><div class="dpsp-click-to-tweet-content">Keywords and phrases without context is just search.</div><div class="dpsp-click-to-tweet-footer"><span class="dpsp-click-to-tweet-cta"><span>Click to Tweet</span><i class="dpsp-network-btn dpsp-twitter"><span class="dpsp-network-icon"></span></i></span></div></a></p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.g"><span style="color: #60786b;"><strong><em>KDD Analytics and Boulder Equity Analytics are partnering to deliver collaborative artificial intelligence to the financial and competitive analysis industries.</em></strong></span></p>
<p>The post <a href="https://www.kddanalytics.com/context-then-concepts-words-last/">Context, Then Concepts, Words Last</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">949</post-id>	</item>
		<item>
		<title>Good Concept Detection Requires an &#8220;Almost Engine&#8221;</title>
		<link>https://www.kddanalytics.com/good-concept-detection-requires-almost-engine/</link>
		
		<dc:creator><![CDATA[KDD]]></dc:creator>
		<pubDate>Mon, 24 Jul 2017 01:21:32 +0000</pubDate>
				<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Fintech]]></category>
		<category><![CDATA[Text Analytics]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[fintech]]></category>
		<category><![CDATA[investing]]></category>
		<category><![CDATA[knowledge management]]></category>
		<category><![CDATA[linquistics]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[textual analysis]]></category>
		<guid isPermaLink="false">http://www.kddanalytics.com/?p=932</guid>

					<description><![CDATA[<p>Is &#8220;almost&#8221; good enough?  In terms of concept detection, the answer is most certainly &#8220;yes&#8221;.  In another guest post by Tom Marsh, CTO at Boulder Equity Analytics, Tom argues that textual analysis using BEA&#8217;s AI software allows analysts to efficiently cull through mounds of documents to eliminate the noise.  What is left are &#8220;scored&#8221; paragraphs&#8230;</p>
<p>The post <a href="https://www.kddanalytics.com/good-concept-detection-requires-almost-engine/">Good Concept Detection Requires an &#8220;Almost Engine&#8221;</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1"><em><span style="color: #60786b;">Is &#8220;almost&#8221; good enough?  In terms of concept detection, the answer is most certainly &#8220;yes&#8221;.  In another guest post by Tom Marsh, CTO at <a href="http://www.boulderequityanalytics.com" target="_blank" rel="noopener"><strong>Boulder Equity Analytics</strong></a>, Tom argues that textual analysis using BEA&#8217;s AI software allows analysts to efficiently cull through mounds of documents to eliminate the noise.  What is left are &#8220;scored&#8221; paragraphs that are the most similar to the concept for which the analyst is searching.  The analyst can then determine for themselves which of these high scoring paragraphs best fits the analyst&#8217;s notion of the concept.  BEA refers to this as &#8220;collaborative AI&#8221;.  AI that goes beyond keywords yet empowers the analyst to make the final determination.</span><br />
</em></p>
<h3 data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1">Language and the human brain</h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.1">How many geese in this picture?  You didn&#8217;t need to count. Your answer probably contained the words “approximately”, “average”, “almost”, “sort of”, &#8220;guesstimate&#8221; or “about”.  One of the most <strong>powerful features of your brain</strong> is that it <strong>does not treat language as math</strong>, a series of binary yes or no formal constructs.  <strong>Humans are masters of writing the same idea in many ways, understanding what you meant even if you didn&#8217;t say it perfectly.</strong>  You also know when someone is being so careful with their words, they&#8217;re lying (we&#8217;re all tested on this one daily). This critical skill is used by analysts all the time.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.2"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.3.0">Many technical approaches to textual analysis try to convert sentences into math or use the presence of specific words to return a yes or no result.  <strong>Our approach</strong> at <a href="http://www.boulderequityanalytics.com" target="_blank" rel="noopener"><strong>BEA</strong></a> overcomes this issue with software agents that compare arrays (models) of patterns and return<strong> “similarity scores”</strong>.<strong> </strong> These normalized scores allow us to <strong>determine whether a paragraph is </strong></span><strong>about the same</strong><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.3.2"><strong> as another and by how much</strong>. </span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.5"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.5.0"><a href="http://https://www.kddanalytics.com/concepts-are-key-not-words/" target="_blank" rel="noopener" data-content="http://www.boulderequityanalytics.com/single-post/2017/07/06/Concepts-are-Key-Not-Words" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.5.0.0"><strong>In my last post</strong>,</a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.5.1"> I discussed the nature and definition of concepts and how our solution is built to find them. Whether it’s a concept you’ve created or an example you&#8217;ve found in a document, if you can&#8217;t describe it you can&#8217;t find it.</span></p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.6"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.6.1">Describing concepts</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.7"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.7.1">You can spot a concept when you read one, but learning to describe one isn’t as easy as it sounds and its rarely exact. Our AI platform enables us to create and teach “intelligence agents” to “read” documents to score similarity to concepts.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.8.1">The first step in the process is to provide examples in a simple text box. This is surprisingly difficult the first time because our brain is never reading text without injecting our own education, bias and assumptions into the process.  Unfortunately the software only sees exactly what you provide it, no more, no less. When one user asked us how to teach the concept of “fraud” to our agents, we had to take a step back.</span></p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.9"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.9.1">Risk and opportunity in legal issues</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.a.1">In the financial filings we focus on, concepts are often expressed indirectly, through a description of the act or its consequences.  The objective of the analyst is to find indications of wrongdoing or their cover up in company filings, earnings calls, news and social media. The critical evidence is never a clear statement like “I just gave my friend inside information on our earnings announcement so they could trade ahead of our disclosure.”</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.b"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.b.1">People don’t recite the definition of the crime when they talk about it. The language used is always more subtle and disguised. It also varies dramatically from one context to another (email vs. interview transcript for example). Tweets and text messages are full of acronyms, slang, phrases and partial sentences.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.b"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.b.1"> The guilty party is usually aware of the act and tries to avoid being discovered. He is more likely to say, “Hi Dave, here are some stats you might find interesting.” Is he talking about the company earnings report or his fantasy football team? If he says, “we’ll have a big surprise for you tomorrow”, is it a surprise birthday party or a merger announcement?</span></p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.c"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.c.1">Kant’s tree concept (again)</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.d"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.d.1">To underscore this point, let’s </span><span class="color_2" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.d.2">revisit the example of the tree concept from my last post.</span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.d.3"> The concept of a tree abstracted from descriptions of many trees is clear enough. The challenge in language analytics and many (most) language processing problems is that we are looking for the indirect effect or consequences resulting from the existence or actions of the tree.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.e.1">This is easier to understand with examples. “The fall colors in New England are beautiful this time of year”.  Or “We need to get some shade for the yard at the nursery.” The concept of the tree is there but if I was searching for trunks, roots, branches and leaves, the “criminal” tree would escape detection!</span></p>
<h3 class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.f"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.f.1">Context is key</span></h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.g"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.g.1">The context of the concept is critical.  Defining the context for the software can be complex.  But in most cases the patterns are there once you clear away the noise.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.h"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.h.1">Capturing context can be as simple as setting filters.  For example, documents between specific individuals during specific time periods during which they had access to the information, resources and counterparts needed to commit wrongdoing.  Metadata from documents and entity attributes like organization, location and titles are commonly used for this purpose.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.i"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.i.1">Where possible, we extract context from the source documents (and the source) to ensure that the more complex contextual factors are incorporated automatically into the intelligence agent. For example, the same person in the same period does not use the same language on twitter as they do in email.  Our powerful &#8220;almost engine&#8221; is what makes our system resilient and with our user in charge of how tight to set the &#8220;almost&#8221; meter, it adapts to a range of problems.</span></p>
<h3 data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.j">Is &#8220;big data&#8221; the answer?</h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.j"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.j.1">We are all guilty of injecting our own bias and filters into understanding language. Good technical solutions capture the richness and subtlety in the context of the communications and ensure consistency of review.  This is not a problem solved by more and bigger data. </span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.l">We believe analysts have more than enough information.  They just don&#8217;t have enough time to find what matters.  BEA can help with that.</p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.l">Want to know how we would use &#8220;almost&#8221; to solve your problems?  <a href="http://www.boulderequityanalytics.com/contact" target="_blank" rel="noopener"><strong>Drop us a line</strong></a>.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.n">Tom @tom_semantic</p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.n"></p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.$centeredContent.$inlineContent.$SITE_PAGES.$a7g16_DESKTOP.$inlineContent.$comp-ivd3d9c9.$inlineContent.0.$child.$0.$inlineContent.$1.$5.$0.$richTextContainer.n"><span style="color: #60786b;"><strong><em>KDD Analytics and Boulder Equity Analytics are partnering to deliver collaborative artificial intelligence to the financial and competitive analysis industries.</em></strong></span></p>
<p>The post <a href="https://www.kddanalytics.com/good-concept-detection-requires-almost-engine/">Good Concept Detection Requires an &#8220;Almost Engine&#8221;</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">932</post-id>	</item>
		<item>
		<title>Concepts are Key, Not Words</title>
		<link>https://www.kddanalytics.com/concepts-are-key-not-words/</link>
		
		<dc:creator><![CDATA[KDD]]></dc:creator>
		<pubDate>Mon, 17 Jul 2017 00:08:37 +0000</pubDate>
				<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Fintech]]></category>
		<category><![CDATA[Text Analytics]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[knowledge management]]></category>
		<category><![CDATA[linguistics]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[text analytics]]></category>
		<category><![CDATA[textual analysis]]></category>
		<guid isPermaLink="false">http://www.kddanalytics.com/?p=899</guid>

					<description><![CDATA[<p>Some form of textual analysis has become a standard feature among services that offer summaries of large volumes of documents.  Natural Language Processing (NLP), deep learning and neural nets are buzz words we often hear.  But when you look under the hood, most of the functionality is based on keywords, word counts and rigid taxonomies. &#8230;</p>
<p>The post <a href="https://www.kddanalytics.com/concepts-are-key-not-words/">Concepts are Key, Not Words</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="color: #60786b;"><i>Some form of textual analysis has become a standard feature among services that offer summaries of large volumes of documents.  Natural Language Processing (NLP), deep learning and neural nets are buzz words we often hear.  But when you look under the hood, most of the functionality is based on keywords, word counts and rigid taxonomies.  That is a pretty basic step and does not get you very far toward an understanding of &#8220;context&#8221;, &#8220;themes&#8221; or &#8220;concepts&#8221;.<br />
</i></span></p>
<p><span style="color: #60786b;"><i>Our partner at BEA takes textual analysis a step further and teaches artificial intelligence (AI) software to find concepts and themes, not just words.  It&#8217;s one thing to find all occurrences of the word &#8220;decline&#8221; in an earnings call transcript.  It is another thing altogether to understand the concept of “decline” within the context of a paragraph.  Is it a decline in sales?  or a decline in bad accounts?</i></span></p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.2"><span style="color: #60786b;"><em>In another guest article, Tom Marsh, CTO at <a href="http://www.boulderequityanalytics.com" target="_blank" rel="noopener"><strong>Boulder Equity Analytics (BEA)</strong></a>, talks about keyword vs. theme detection and why &#8220;concepts are key, not words&#8221;.</em></span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.2">A critical skill for the analyst during earnings season is detecting changes in the key indicators or themes for a company and its peers. <strong>Keyword detection is often passed off as theme detection but it&#8217;s</strong> <strong>not and the difference is critical</strong>.  Here at <a href="http://www.boulderequityanalytics.com" target="_blank" rel="noopener"><strong>BEA</strong></a>, teaching software (AI) to find themes buried in SEC filings, earnings calls and press coverage from investor relations is a critical technology advantage.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.4">First, understand the terms. Analysts tell us that with all the buzzwords and claims by vendors, it&#8217;s hard to understand the difference between real and apparent performance.  For us, the <strong>goal is to replicate an expert analyst&#8217;s ability</strong> to read and understand a document, whether its a filing, earnings call or interview.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.4">While there&#8217;s more, in this post I want to make sure we understand each other when we use the term &#8220;theme&#8221;, &#8220;topic&#8221; or &#8220;concept&#8221;.</p>
<h3 data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.6">What is a &#8220;concept&#8221;?</h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.6">Since we claim to teach software agents to find &#8220;concepts&#8221;, let&#8217;s check the definition of the term “concept” to make sure we are using it correctly. While I didn’t expect this to lead me all the way back to Philosophy class with references to Kant, Locke, Mill etc., our approach and use of this term are fundamentally consistent with the excerpts below from Wikipedia.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.8"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.8.0">Concept</span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.8.1">– </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.8.2"><a href="https://en.wikipedia.org/wiki/Concept" target="_blank" rel="noopener" data-content="https://en.wikipedia.org/wiki/Concept" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.8.2.0"><strong>definition from Wikipedia</strong></a></span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.a">A concept is a general idea, or something conceived in the mind.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.c">Notable definitions:</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.e"><strong>John Locke‘s</strong> description of a <strong>general idea corresponds to a description of a concept</strong>. According to Locke, a general idea is created by abstracting, drawing away, or removing the uncommon characteristic or characteristics from several particular ideas. The remaining common characteristic is that which is similar to all of the different individuals.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.g"><strong>John Stuart Mill</strong> argued that <strong>general conceptions are formed through abstraction</strong>. A general conception is the common element among the many images of members of a class. “…<em>When we form a set of phenomena into a class, that is, when we compare them with one another to ascertain in what they agree, some general conception is implied in this mental operation</em>” (A System of Logic, Book IV, Ch. II).</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.i">Philosopher <strong>Arthur Schopenhauer</strong> argued that <strong>concepts are “<em>mere abstractions</em></strong><em> from what is known through intuitive perception, and they have arisen from our arbitrarily thinking away or dropping of some qualities and our retention of others</em>.” (Parerga and Paralipomena, Vol. I, “Sketch of a History of the Ideal and the Real”).</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.k"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.k.0">By contrast to the above philosophers, </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.k.1"><a href="https://en.wikipedia.org/wiki/Immanuel_Kant" target="_blank" rel="noopener" data-content="https://en.wikipedia.org/wiki/Immanuel_Kant" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.k.1.0"><strong>Immanuel Kant</strong> </a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.k.2">held that the account of the <strong>concept as an abstraction of experience is only partly correct</strong>. He called those concepts that result from abstraction “<em>a posteriori</em> concepts”.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.m"><strong>A concept is a common feature or characteristic</strong>. Kant investigated the way that empirical <em>a posteriori</em> concepts are created.</p>
<p class="font_9" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.o"><span style="font-size: 10pt;"><em>&#8220;The logical acts of the understanding by which concepts are generated as to their form are:</em></span></p>
<ol class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.p">
<li data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.p.0">
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.p.0.0"><span style="font-size: 10pt;"><em>comparison, i.e., the likening of mental images to one another in relation to the unity of consciousness;</em></span></p>
</li>
<li data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.p.1">
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.p.1.0"><span style="font-size: 10pt;"><em>reflection, i.e., the going back over different mental images, how they can be comprehended in one consciousness; and finally</em></span></p>
</li>
<li data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.p.2">
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.p.2.0"><span style="font-size: 10pt;"><em>abstraction or the segregation of everything else by which the mental images differ &#8230;</em></span></p>
</li>
</ol>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.q"><span style="font-size: 10pt;"><em>In order to make our mental images into concepts, one must thus be able to compare, reflect, and abstract, for these three logical operations of the understanding are essential and general conditions of generating any concept whatever. For example, I see a fir, a willow, and a linden. In <strong>firstly comparing</strong> these objects, I notice that they are different from one another in respect of trunk, branches, leaves, and the like; further, however, I <strong>reflect only on what they have in</strong> <strong>common,</strong> the trunk, the branches, the leaves themselves, and abstract from their size, shape, and so forth; <strong>thus I gain a concept of a tree</strong>.&#8221;</em></span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.r"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.r.0">— Logic, §6</span></p>
<h3 data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.t">Optimization of AI software</h3>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.t"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.t.0">We worked with our </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.t.1"><a href="http://www.analyst-toolbox.com" target="_blank" rel="noopener" data-content="http://www.analyst-toolbox.com" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.t.1.0"><strong>ai-one partner</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.t.2"> to optimize their AI for this task. </span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.v"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.v.0">At the core, our application processes each line of text much the way our brains do it, <strong>learning the patterns of language</strong>, the “key” words, their importance and the words most closely associated with them. The AI provides commands to extract as an array those key words and associations, their direction and values (strengths).</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.v"><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.v.0"> While the ability to score the similarity of concepts is important, my observation from years of applying it to problems from </span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.v.1"><a href="https://ntrs.nasa.gov/archive/nasa/casi.ntrs.nasa.gov/20160006403.pdf" target="_blank" rel="noopener" data-content="https://ntrs.nasa.gov/archive/nasa/casi.ntrs.nasa.gov/20160006403.pdf" data-type="external" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.v.1.0"><strong>NASA (Topic Mapping pg.198)</strong></a></span><span data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.v.2"> to <a href="http://www.swissre.com/" target="_blank" rel="noopener"><strong>SwissRe</strong></a> is that <strong>it’s even more proficient at filtering out the noise</strong>, giving lowest values to the unimportant words and associations.</span></p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.x"><strong>Filtering is fundamental to our brain&#8217;s ability to find the topic that&#8217;s important</strong>.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.x">Locke describes a <strong>concept</strong> as an idea “created by abstracting, drawing away, or <strong>removing the uncommon</strong> characteristic or <strong>characteristics</strong>”. This is very close to the way <strong>our solution</strong> builds a model of a concept after learning from the examples provided to teach it. The fingerprint we <strong>extract from that text</strong> is <strong>an array that represents the concept in the same way</strong>. The similarity score for that comparison is a powerful attribute we use in a number of ways to deliver a great user experience.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.z">Building powerful qualitative analytics for financial analysts and investors starts with the right core technology. <strong>Finding concepts buried inside documents is the first part and foundation of extracting actionable insight</strong>.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.z">Now that I think about it, maybe Philosophy 101 wasn’t a liberal arts waste of money after all.</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.11">Tom</p>
<p class="font_8" data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.12">@tom_semantic</p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.12"><a class="dpsp-click-to-tweet dpsp-style-1" href="https://twitter.com/intent/tweet?text=Finding+concepts+buried+inside+documents+using+BEA+AI+is+the+first+part+and+foundation+of+extracting+actionable+insight.&url=https%3A%2F%2Fwww.kddanalytics.com%2Fconcepts-are-key-not-words%2F"><div class="dpsp-click-to-tweet-content">Finding concepts buried inside documents using BEA AI is the first part and foundation of extracting actionable insight.</div><div class="dpsp-click-to-tweet-footer"><span class="dpsp-click-to-tweet-cta"><span>Click to Tweet</span><i class="dpsp-network-btn dpsp-twitter"><span class="dpsp-network-icon"></span></i></span></div></a></p>
<p data-reactid=".0.$SITE_ROOT.$desktop_siteRoot.$PAGES_CONTAINER.1.1.$SITE_PAGES.$a7g16_DESKTOP.1.$comp-ivd3d9c9.0.0.$child.$0.1.$1.$5.$0.0.12"><span style="color: #60786b;"><strong><em>KDD Analytics and Boulder Equity Analytics are partnering to deliver collaborative artificial intelligence to the financial and competitive analysis industries.</em></strong></span></p>
<p>The post <a href="https://www.kddanalytics.com/concepts-are-key-not-words/">Concepts are Key, Not Words</a> appeared first on <a href="https://www.kddanalytics.com">KDD Analytics</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">899</post-id>	</item>
	</channel>
</rss>
