Data Analysis

Free Access to ZIP Pointe Market Sizer

KDD Analytics is offering free access to its annually updated ZIP Pointe™ Market Sizer. ZIP Pointe™ Market Sizer offers a quick and comprehensive way for B2B marketers to estimate the relative potential size of US private sector markets.  Offered as Tableau dashboards, ZIP Pointe™ Market Sizer is based on the most current US Census data…

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Information Technology Investment in the US Information Services Industry

As we saw in an earlier article, the Information Services industry is the most “intensive” user of information technology (IT).  In 2015, the Information Services industry invested (per worker) over 8 times has much as the average and nearly 300 times as much as the least intensive industry. This is not just a single year…

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Healthcare Information Technology Investment Trends

According to US government data (US Bureau of Economic Analysis (BEA)), Healthcare industry investment in computers, software and communications equipment has grown by a compound annual rate (CAGR) of 6% since 2000.  For the rest of the private (non-government) US market, such investment has grown at a slightly lower rate of 5% per year. Interactive…

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US Information Technology Investment per Worker

Investment in information technology by US businesses varies dramatically across industries.  On a per worker basis, the top industry invested over 300 times that invested by the bottom industry in 2015. Why does information technology investment per worker matter? While information technology (IT) investment per worker has grown over time across all industries, there clearly…

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