Posts Tagged ‘marketing analytics’
Finding B2B “Look-Alikes” in Latin America
One of the uses of any B2B database is to find prospective customers that look like current customers (aka “look-alikes”). With more developed and complete data, like what exists for the US, this can often be done using statistical predictive models. These models can yield “prospect scores” appended to individual business locations as to their…
Read MoreB2B Marketing in Latin America with TUDLA
In the Americas, once marketers venture beyond the US and Canada, basic firmagraphic information on businesses starts to become spotty. Marketers used to powerhouse databases like ZoomInfo, InfoUSA, Data.com, D&B and others must scramble to assemble what information may exist for the Latin America (LATAM) region. If basic data like company name and address exist,…
Read MoreFree Access to ZIP Pointe Market Sizer
KDD Analytics is offering free access to its annually updated ZIP Pointe™ Market Sizer. ZIP Pointe™ Market Sizer offers a quick and comprehensive way for B2B marketers to estimate the relative potential size of US private sector markets. Offered as Tableau dashboards, ZIP Pointe™ Market Sizer is based on the most current US Census data…
Read MoreB2B Consultative Sales
“84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions.” (Harvard Business Review) Wow! Why are buyers shying away from salespeople? According to this same article, salespeople “tend to prioritize a sales agenda over solving a customer’s problem.” To…
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