Posts Tagged ‘information technology’
Information Technology Investment in the US Information Services Industry
As we saw in an earlier article, the Information Services industry is the most “intensive” user of information technology (IT). In 2015, the Information Services industry invested (per worker) over 8 times has much as the average and nearly 300 times as much as the least intensive industry. This is not just a single year…
Read MoreHealthcare Information Technology Investment Trends
According to US government data (US Bureau of Economic Analysis (BEA)), Healthcare industry investment in computers, software and communications equipment has grown by a compound annual rate (CAGR) of 6% since 2000. For the rest of the private (non-government) US market, such investment has grown at a slightly lower rate of 5% per year. Interactive…
Read MoreUS Information Technology Investment per Worker
Investment in information technology by US businesses varies dramatically across industries. On a per worker basis, the top industry invested over 300 times that invested by the bottom industry in 2015. Why does information technology investment per worker matter? While information technology (IT) investment per worker has grown over time across all industries, there clearly…
Read MoreEnhanced B2B Data Can Markedly Improve Prospect Scores
Data availability can limit the quality of B2B prospect scores. We are not talking about sample size, which is important. But about the characteristics of the businesses the prospect score is meant to rank. A client’s customer was using an “off the shelf” application for prospect scoring. This application used a very limited set of…
Read MoreB2B Prospect Scores – Improving Marketing ROI in the Information Technology Vertical
We build a lot of B2B prospect scores for one of our clients. One customer of this client recently tested a prospect score we built on their behalf. Their goal was to determine how much “lift” the prospect score provided to their outreach campaign for their information technology networking solution. That is, they wanted to…
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