data Archives - KDD Analytics

B2B Marketing in Latin America with TUDLA

By KDD | September 7, 2017

In the Americas, once marketers venture beyond the US and Canada, basic firmagraphic information on businesses starts to become spotty. Marketers used to powerhouse databases like ZoomInfo, InfoUSA, Data.com, D&B and others must scramble to assemble what information may exist for the Latin America (LATAM) region. If basic data like company name and address exist,…

B2B Consultative Sales

By KDD | November 15, 2016

Consultative sales supported by marketing analytics

“84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions.” (Harvard Business Review) Wow! Why are buyers shying away from salespeople? According to this same article, salespeople “tend to prioritize a sales agenda over solving a customer’s problem.” To…