Posts Tagged ‘B2B’
Tableau vs. Qlik in Latin America
We were looking for data nuggets in the TUDLA Latin America B2B database the other day and stumbled on something that, to hardcore Tableau users like us, was quite surprising. Turns out that in the LATAM region, Tableau is not the preferred data visualization platform. In fact, it is not even in the top five.…
Read MoreTop 15 Metros – Fidelity Durham – Fintech Securities & Investments
In “places like … Raleigh, you see a real concentration of brain power. You have a lot of smart people living in the same place. That will drive the economy”, Steven P. Rosenthal, Northland Investment Corp. And so will tax incentives. The Raleigh-Durham-Chapel Hill combined statistical area (CSA), with over 2 million people, is the second…
Read MoreFinding B2B “Look-Alikes” in Latin America
One of the uses of any B2B database is to find prospective customers that look like current customers (aka “look-alikes”). With more developed and complete data, like what exists for the US, this can often be done using statistical predictive models. These models can yield “prospect scores” appended to individual business locations as to their…
Read MoreB2B Marketing in Latin America with TUDLA
In the Americas, once marketers venture beyond the US and Canada, basic firmagraphic information on businesses starts to become spotty. Marketers used to powerhouse databases like ZoomInfo, InfoUSA, Data.com, D&B and others must scramble to assemble what information may exist for the Latin America (LATAM) region. If basic data like company name and address exist,…
Read MoreFintech, Savings and Loans and Springfield MA
An old piece of business advice for startups is to “get out of the office and visit customers.” “Great,” you say, “the Fintech market is over $18b (see our previous post)! Where do I find my prospects?” If you have a new service for savings and loans or their customers, the data may point to…
Read MoreFree Access to ZIP Pointe Market Sizer
KDD Analytics is offering free access to its annually updated ZIP Pointe™ Market Sizer. ZIP Pointe™ Market Sizer offers a quick and comprehensive way for B2B marketers to estimate the relative potential size of US private sector markets. Offered as Tableau dashboards, ZIP Pointe™ Market Sizer is based on the most current US Census data…
Read MoreUS Information Technology Investment per Worker
Investment in information technology by US businesses varies dramatically across industries. On a per worker basis, the top industry invested over 300 times that invested by the bottom industry in 2015. Why does information technology investment per worker matter? While information technology (IT) investment per worker has grown over time across all industries, there clearly…
Read MoreB2B Consultative Sales
“84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions.” (Harvard Business Review) Wow! Why are buyers shying away from salespeople? According to this same article, salespeople “tend to prioritize a sales agenda over solving a customer’s problem.” To…
Read MoreEnhanced B2B Data Can Markedly Improve Prospect Scores
Data availability can limit the quality of B2B prospect scores. We are not talking about sample size, which is important. But about the characteristics of the businesses the prospect score is meant to rank. A client’s customer was using an “off the shelf” application for prospect scoring. This application used a very limited set of…
Read MoreB2B Prospect Scores – Improving Marketing ROI in the Information Technology Vertical
We build a lot of B2B prospect scores for one of our clients. One customer of this client recently tested a prospect score we built on their behalf. Their goal was to determine how much “lift” the prospect score provided to their outreach campaign for their information technology networking solution. That is, they wanted to…
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