No matter how complex the analytical technique, if the underlying data are poor, then the analytical outcome will be insufficient to provide actionable insights. Are your data riddled with holes and/or need more "oomph"?
Strategically, beyond account name, do you know who your customers are? Are they concentrated in a certain market segment? Do you know what your total addressable market is? And where your market opportunity resides?
Tactically, to get to where you need to go, do you throw everything against the wall to see "what sticks" or do you know exactly who you should be targeting? Without wasting resources on low-likelihood prospects?
How can we help you?
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